Department of the Treasury (DY), Bureau of Engraving and Printing, Office of Procurement, 14th & C Sts., S.W., Room 708-A Washington, D.C., 20228, Charles B. Ashworth, Jr., CO, 202/874-3253

R -- PUBLIC EDUCATION CAMPAIGN FOR CURRENCY REDESIGN SOL BEP-95-77(TN) POC Contact Teri L. Berkery, Contract Specialist, 202/874-2438. The Bureau of Engraving and Printing (BEP) plans to issue a solicitation for a Public Education Campaign that will inform the general public and other specific audiences such as the business and financial communities, both domestically and internationally, about the counterfeit deterrent features that will be incorporated into newly designed U. S. currency. This Public Education Campaign must occur before the newly designed $100 note is introduced in both the United States and overseas in 1996. Therefore, the Campaign will have to be developed and implemented in a short time frame (2 - 3 months). Offerors will need to demonstrate previous experience in delivering a full scale, major government or financial services campaign for both national and international audiences. The message of the Campaign can be disseminated as appropriate via brochures, posters, training films, video tapes and media kits, radio and television advertising, news releases, Internet computer messages, teleconferences, and media/speaking tours in several languages (English, French, German, Spanish, Japanese, Russian, Hebrew, Arabic, Chinese and other languages determined necessary). Prospective offerors should be advertising and/or public relations firms that have a proven track record of success in terms of creativity, professionalism, and expertise, and have experience with major national and international advertising/public education campaigns. In addition, offerors must posses extensive worldwide capabilities throughout the United States, former Soviet Union, Europe, South and North America, Asia and the Middle East. Options for this contract are possible, as the Public Education Campaign is likely to continue for the introduction of several other newly designed denominations. The BEP anticipates the solicitation will be ready during the latter part of June. Please submit a written request for a copy of this solicitation within fifteen (15) calendar days of the date of publication of this announcement. The requesting company's written request should include a statement of the company's size status (i.e., Large, Small, Minority, or Woman-Owned). Requests must be submitted in writing, no telephone requests will be accepted. All responsible sources may submit an offer which shall be considered by the Agency. (0156)

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