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COMMERCE BUSINESS DAILY ISSUE OF JUNE 27,1995 PSA#1376Federal Aviation Administration, 800 Independence Avenue, S.W.,
Washington, D.C., 20591 R -- CHILD RESTRAINT DEVICES PUBLIC RELATIONS CAMPAIGN SOL
DTFA01-95-R-32217 POC Kyle W. Richmond, Contracting Officer, ASU-360B,
202/267-7851 The United States Department of Transportation (DOT),
Federal Aviation Administration (FAA), plans to award a
firm-fixed-price contract for the development and conduct of a
nationwide public information/relations campaign designed to inform the
American public as to the advisability of the use of child restraint
devices onboard commercial air transport airplanes. Pursuant to 49
U.S.C. 40110(b)(2)(E), award of the prospective contract will be via
limited competition among selected, qualified firms. The contract
period of performance shall be approximately 12 months. Under the
prospective contract, the successful offeror will be responsible for
all aspects of campaign development, management, and implementation.
Specific contractor responsibilities shall include, but not be limited
to: message design and development; development and production of
informational materials in both print and video media;
market/demographic analysis associated with cost-efficient information
targeting; development, management and conduct of a nationwide media
relations campaign to include news conferences, video news releases,
placement of materials in national and regional publications, and the
identification/scheduling of speaking appearances by key FAA officials;
and the conduct of efforts to obtain the support and participation of
various interested parties (e.g. aviation and airlines industries,
restraint device manufacturers, etc...). Firms believing that they
possess the extensive public relations experience and nationwide
capability necessary to the conduct of a campaign such as that
described above may submit capabilities packages to: Federal Aviation
Administration, Resource Management Branch, ASU-360B, 800 Independence
Avenue, S.W., Washington, D.C. 20591, Attention: Mr. Kyle Richmond.
All such packages must be received within 10 days from publication of
this notice and shall include: a brief (2-3 page) letter outlining
agency capabilities, including a listing of offices nationwide;
information regarding the experience of principal agency management
personnel; a list of current clients, including governmental entities,
and a one sentence description of the type of work performed for each
such client; and a case study, or similar information, illustrating
the agency's work on a particular public information campaign. This
Notice is for informational purposes for Minority, Women-Owned and
Disadvantaged Business Enterprises: The Department of Transportation
(DOT), Office of Small and Disadvantaged Business Utilization (OSDBU),
has a program to assist minority, women-owned and disadvantaged
business enterprises to acquire short-term working capital assistance
for transportation-related contracts. Loans are available under the DOT
Short Term Lending Program (STLP) at prime interest rates to provide
accounts receivable financing. The maximum line of credit is $500,000.
For further information and applicable forms concerning the STLP, call
the OSDBU at (800) 532-1169. For information concerning the
acquisition, contact the contracting official listed above. (0174) Loren Data Corp. http://www.ld.com (SYN# 0082 19950626\R-0001.SOL)
R - Professional, Administrative and Management Support Services Index Page
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