THE ANATOMY OF A SUCCESSFUL BUSINESS PLAN Presented by the American Woman's Economic Development Corporation, in cooperation with the U.S. Small Business Administration. It takes more than a great idea to start a successful business; the real question is: can that idea be turned into a profitable business? It is possible - with a business plan. A business plan incorporates not only what you have to offer, but your business philosophy and objectives, marketing strategies and financial projections. Join AWED for a full-day seminar on The Anatomy of a Successful Business Plan with Linda Elkins, who specializes in writing business plans for growth companies looking for capital. Ms. Elkins holds two degrees from the Massachusetts Institute of Technology and has worked as a management consultant for Touche Ross and Company. Her clients include Johns Hopkins University, Comsat Corporation and a full range of small businesses. In addition to discussing the reasons necessary to have a business plan, Ms. Elkins will discuss the Plan's most important sections, the characteristics of a great plan, the most common errors in business plan writing as well as ``demystifying'' financial projections. On: Tuesday, August 8, 1995. From: 9:00 a.m. - 3:30 p.m. At: AWED regional training center, 1250 24th Street NW, Suite 120, Washington, DC 20037. Cost: $100 (fee includes workbook and a light lunch). Please call (202) 857-0091 for reservations or information.

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