SMAU `95: IT AND TELECOMMUNICATIONS SHOW IN ITALY The U.S. Department of Commerce invites U.S. information technology (IT) and telecommunications firms to participate in the U.S. Pavilion at SMAU `95, to be held September 21-25, 1995 in Milan, Italy. Held for 32 consecutive years, SMAU is the most important IT and telecommunications show in Italy and the second largest show in Europe. SMAU `94 featured 2,150 exhibitors, including 800 international exhibitors from 25 countries, and approximately 240,000 attendees, including 5,000 international visitors. SMAU `95 to be held September 21-25, will feature computer hardware, software, services, telecommunications, and data communications products. Special emphasis will be given to CAD/CAM/CAE and computer graphics, multimedia, optical memories, electronic publishing, desktop publishing, software, global solutions for public administration, health care, and banking and finance. There will also be a high-level conference and seminar program. U.S. companies are invited to participate in the U.S. Pavilion at SMAU `95. For a $2,850 participation fee, exhibitors in the U.S. Pavilion will receive a comprehensive package of services, including: a fully-furnished 9'9'' x 6'6'' booth; prearranged, one-on-one appointments with potential agents and distributors; translation and interpreting services; discounted rates on hotel accommodations; a reception at the Consul General's residence. The 12 participants in the U.S. Pavilion at SMAU `94 reported first-year sales of $7 million. For more information, contact Mary Smolenski of the U.S. Department of Commerce at (202) 482-0551 (phone), (202) 482-0952 (fax), or mary_smolenski@ita.doc.gov (email).

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