Defense Supply Service-Washington, 5200 Army Pentagon, Washington, D.C. 20310-5200

H -- YOUTH ATTITUDE TRACKING STUDY (YATS) DATA COLLECTION SOL DASW01-96-R-0026 POC Contact Ms. Mary Haskell Berg, 703/614-6846/Contract Specialist Defense Supply Service-Washington on behalf of the Defense Manpower Data Center has a requirement to administer the Youth Attitude Tracking Study (YATS) Data Collection--A half-hour computer-assisted telephone interview (CATI) will be administered to a national sample of approximately 10,000 youth between the ages of 16 and 24 regarding their attitudes toward military service (including specific) branch or component preference), plans for the next few years, goals in life, interests, media habits, and awareness of military advertising. The purpose of the survey is to provide the Armed Services with market data that enables them to more accurately target advertising and recruiting activities to appeal to potential recruit populations. THe initial project consists of producing two reports; options include design and selection of the sample, modification of the survey instrument, questionnaire administration, compilation and weighting of the data, production of preliminary and public use data tapes and preparation of documentation and analytical reports. The administration of 10,000 interviews must be conducted over a period of approximately ten weeks. (0311)

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