AFDTC/PKCA, 205 West D. Avenue, Suite 428, Eglin AFB FL 32542-6864

R -- MARKETING EQUAL EMPLOYMENT OPPORTUNITY ENHANCEMENT POC Contact Gloris A. Rahmaan, Contracting Officer, (904) 882-3075. This is a market survey by Air Force Development Test Center (AFDTC) to determine the existence of businesses that can provide a marketing strategy to enhance the image of the Equal Employment Opportunity (EEO) Program at Eglin Air Force Base, Florida. The objective of the EEO program enhancement initiative is to design, develop and implement a comprehensive overarching strategy. This strategy should take into account the multi-faceted aspects of the EEO program which apply to both military and civilian personnel. The strategy should encompass the full spectrum of EEO- related program areas to include various aspects of personnel management (hiring. promotions, training, rewarding, motivating, disciplinary actions, work force reductions, etc.), EEO and Equal Opportunity Training (EOT) complaints activity, climate assessment and work force and community relations. Specifically the strategy shall: (1) help remove the negative stigma associated with aspects of EEO, (2) package and deliver a positive EEO message to the work force and the community, (3) increase awareness and support of EEO programs, (4) capitalize on existing resources, organizations, tools and training and maximize in fostering positive work force and community relations, (5) communicate program successes in a manner that will promote the mission and the people, and (6) seek to institutionalize program enhancement initiatives into ongoing programs to perpetuate continued support for EEO and a recognition of EEO as an essential element of overarching management policy. Firms are requested to submit information regarding their capabilities (i.e. literature, catalogs, brochures, etc). Failure to provide information regarding your capabilities will not allow the Government to evaluate your capability for satisfying this requirement. All responsible sources may submit a proposal which will be considered by the agency. No contract award will be made on the basis of quotations, proposals or other information received in response to the synopsis. Materials and responses to this synopsis must be received no later than 12 Dec 95. Point of contact is Gloris A. Rahmaan, Contracting Officer, (904) 882-3075. See numbered Note 25. (0331)

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