Bureau of Naval Personnel, Morale, Welfare and Recreation (MWR) Division, Washington Navy Yard, Building 36, Washington, DC 20370

R -- SPONSORSHIP NAVY MARKETING AWARENESS PROGRAM DUE 020496. Contact: Diedra Hill, (202) 685-0480. Soliciting one commercial sponsor for a Navy Morale, welfare and Recreation (MWR) Marketing Awareness Program. The Navy MWR Marketing Awareness Program consists of a concentrated comprehensive advertising campaign targeted to over 400,000 active duty Sailors, 101,000 reservists, and 50,000 new recruits each year, including 4000 officers. Marketing efforts will be targeted to current Navy service members, as well as new Navy members at key entry points, including boot camps and training schools. The purpose of the awareness among old and new Sailors and create a sense of MWR program ownership among them. Sponsorship of this program presents a tremendous opportunity for a corporation to gain exposure to the entire world-wide Navy market. Estimated value $750,000. Requests for additional information must be postmarked no later than 020596. No phone calls please. (363)

Loren Data Corp. http://www.ld.com (SYN# 0043 19960103\R-0005.SOL)