National Institute of Literacy, 800 Connecticut Ave., N.W., Suite 200, Washington, DC 20006-2712

R -- PUBLIC RELATIONS/MARKETING SERVICES SOL RFP 96-003 DUE 051796. Contact Darlene McDonald, 202/632-1525/Executive Officer, Sharyn Abbott, 202/632-1503. Literacy Public Awareness Campaign. This was advertised on 03/22/96 as a simplified acquisition but is being altered to a negotiated procurement. NIFL is seeking interested bidders for a full and open competition. The National Institute for Literacy (NIFL) seeks to work with a public relations/marketing agency for the purposes of creating and implementing a national public awareness campaign for literacy. The components of the public awareness campaign will include the development and production of a minimum of four public service announcements for print and radio/television; development of additional strategies of the campaign, development of a press kit to include the PSAs and distribution of kit to state and local programs. The expected release date of the RFP is on or about 04/16/96. (095)

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