Department of Transportation, National Highway Traffic Safety Administration, Office of Contracts and Procurement, NAD-30, 400 Seventh Street, SW, Washington, D.C. 20590

B -- SURVEYS AND ANALYSIS OF CONSUMER INFORMATION ON THE DOMESTIC CONTENT OF NEW CARS AND LIGHT TRUCKS SOL DTNH22-96-R-06005 DUE 061496 POC Earnestine Mitchell, Contract Specialist, (202) 366-9565 The American Automobile Labeling Act (the Labeling Act) amends Title II of the Motor Vehicle information and cost Savings Act by adding a new section 210. The Labeling Act provides that all new passenger cars (regardless of weight), certain small buses, and all trucks and multipurpose passenger vehicles with a gross vehicle weight rating (GVWR) of 8,500 pounds or less, manufactured on or after October 1, 1994, bear labels providing information regarding their domestic and foreign parts content. The new labels will enable consumers to take country of origin into account in deciding which new vehicle to purchase. The National Highway Traffic Safety Administration (NHTSA) intends to have a contractor conduct and administer three surveys: 1) a national telephone survey to measure the influences of the domestic content labels on potential and actual purchasers of passenger vans light trucks, and multipurpose passenger vehicles; 2) a letter survey of new vehicle dealers; and 3) a letter survey of domestic and foreign-based manufacturers of these vehicles. Prior to the administration of the surveys, the contractor shall perform revisions to the questionnaires based on guidance provided by the Contracting Officer's Technical Representative (COTR). The contractor shall also be responsible for analyses of the data and for final reports describing background, methods, and findings. The main objectives are to: 1) Determine the extent to which potential and actual purchasers of new passenger cars, light trucks, and multipurpose passenger vehicles are aware of this label and its meaning, and take this new item of information into account in their purchase decision making; 2) Determine the extent to which passenger car, light truck, and multipurpose passenger vehicle dealers understand the content labels, and provide this new information to potential and actual customers, and find it useful or detrimental in marketing; 3) Inquire about the effect of this regulation on manufacturers of these vehicles in terms of cost, manufacturing changes, parts sourcing, sales, and future considerations. Reimbursement type contract will be awarded for twelve (l2) months. The solicitation will be mailed to those organizations responding by letter or FAX (202) 366-9555 to this announcement. The anticipated issue date of the solicitation is May 14, l996. (0113)

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