Department of Transportation, National Highway Traffic Safety Administration, Office of Contracts and Procurement NAD-30, 400 7TH Street, SW Rm. 5301 Washington, D.C. 20590

B -- DEVELOP MEDIA MESSAGES TO SUPPORT ACCEPTABLE STANDARDS OF BEHAVIOR SOL DTNH22-96-R-05147 DUE 070996 POC Richard Dixon, Contract Specialist (202) 366-9563 The objectives of this procurement are to (1) develop media messages for the general public that support anti-DWI- norms. (2) Pretest the messages to determine whether they produce the desired results. Note: Distributing and/or promoting the developed media messages is not included in the objective of this project. The messages shall be designed to change peoples' norms, or standards of behavior, regarding drinking and driving. The messages should encourage individuals who currently drive after drinking to no longer engage in this behavior. The message should also encourage individuals to stop other from driving and drinking. The objective of the message should be to get individuals to accept the norm of avoiding alcohol-impaired driving. The message should be based on NHTSA's previous norms research (however, relevant information from other research, etc. should not be excluded). Requests for this solicitation must be in writing to the address above or faxed to (202) 366-9555. The anticipated issue date of the solicitation is on or about May 31, 1996. (0131)

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