Depart. of the Treasury (DY), IRS/Constellation Center 6009 Oxon Hill Rd., Room 700, M:P:O:S, Oxon Hill, MD 20745

T -- IRS MULTI-MEDIA COMMUNICATIONS CAMPAIGN SOL IRS-96-0025 DUE 073196 POC William E. Pinkston, Contract Specialist, (202) 283-1514. The Internal Revenue Service (IRS), National Director Communications Division is seeking offers from organizations willing to furnish all necessary materials, facilities, creative services and personnel to disseminate a year-round information and educate program about taxpayers responsibilities to meet the requirements of the law. The base period of performance for this acquisition is from the date of award through November 30, 1997. the continuous need for this support makes it desirable to use 4 one-year optional periods. The IRS seeks to publicize and promote its tax programs and services year-round with major emphasis during the filing season (Janyary through April 15), using demonstrated expertise in radio, television, film, print and multi-media concept development and production i.e. including outdoor and transit media; market research and analysis; media monitoring; mail list development maintenance and distribution; as well as the developmentd of the advertising, marketing and communications planning strategies. The contractor must also demonstrate (as it relates to marketing and communications) the ability to know the latest technology in the computer arena including the internet, computer software design and other necessary computer related programs. The projects shall include, but not be limited to developing and executing the following in English and Spanish and other languages: PSA radio, television and print campaigns, direct mail, evaluation of materials, promotional events and trade shows, outdoor and transit media, computer network marketing, telemarketing, market and audience research and educational programs. If your organization (including proposed subcontractors) cannot demonstrate expertise in all areas listed above it will not be considered for award. Contractors performing film and video tasks under the contract must be registered with the Federal Audiovisual Contract Management Office (FACMO) and listed on the Qualified Film Producers' List and the Qualified Video Producers' List maintained by the office. Offerors participating in this procurement action will be required to respond to evaluation criteria similar to the following: TECHNICAL PROPOSAL (1) - Experience and capability in Using Market Research to Plan and Evaluate Information Campaigns. (2) - Adequacy and Experience of Staff. (3) - Experience in Developing National, Multi-Media Communication Service Campaigns for Government Agencies or Private Industry. (4) - Past Performance. ORAL PRESENTATION (1) - SAMPLE PRODUCTION (A) - Creativity as Demonstrated in Sample Products. (B) - Technical Quality of Sample Products. This is an unrestricted acquisition. No oral communications shall be accepted. Potential offerors interested in participating in this procurement action may request a copy of the solicitation by sending a fax to the IRS Support Contracts Branch at (202) 283-1514 or by mailing a request to 6009 Oxon Hill Road, 7TH Floor, Oxon Hill, MD 20745 to the attention of W.E. Pinkston (202) 283-1514. For those with the capability, this synopsis, any subsequent information updates and ultimately the RFP, will be available for downloading from the IRS Procurement Bulletin Board (IRS PBBS). This bulletin board can be accessed through modem (202) 799- 0943. The protocol line requirements are: IRS Procurement BBS; No parity; 8 data bits; 1 stop bit; 9600 baud. This BBS operates 24 hours per day, 7 days a week and American National Standards Institute (ANSI) terminal emulation is recommended. (0144)

Loren Data Corp. http://www.ld.com (SYN# 0109 19960524\T-0001.SOL)