NORTHERN VIRGINIA SMALL BUSINESS DEVELOPMENT CENTER UPCOMING SEMINARS SBDC-Marketing Tactics & Strategies, $25.00, July 31, 1996 Time 6:30-9:30 PM, 4031 University Drive, Suite 200, Fairfax, Virginia 22030-3409. This seminar is taught by Kathryn McGeehan of MarketWise. This seminar provides specific tactics, strategies and concepts of effective marketing practices. It also covers why planning is so important, defining the target market, positioning the product or service and creating a marketing action plan. For more information or registration please call (703)277-7700. Marketing Your Business, $25.00, August 06, 1996 Time: 6:30-9:30 PM., 4031 University Drive, Suite 200, Fairfax, Virginia 22030-3409. This course is taught by Kathryn McGeehan of MarketWise. This seminar provides and overview and concepts of effective marketing principles, including market research, target marketing research, target marketing mix strategy, PR and advertising guidelines. For more information or registration please call (703)277-7700. Creating A Promotional Strategy, $25.00, August 07, 1996 Time: 6:30-9:30 PM, 4031 University Drive, Suite 200, Fairfax, Virginia 22030-3409. This seminar is taught by Jim Morris of Morris Marketing and Management. This seminar covers how to plan promotional themes and concepts; what materials, devices and controls are effective in measuring and capturing a solid market base; and which elements of a promotional strategy is most beneficial for your business. For more information or registration please call (703)277-7700. Bookkeeping & Payroll, $25.00, August 08, 1996 Time: 6:30-9:30 PM, 4031 University Drive, Suite 200, Fairfax, Virginia 22030-3409. This seminar is taught by William Duvall and Nicole Chambers-Bush of PayChex. This seminar is a general discussion of accounting systems and payroll considerations, keeping records, compiling financial statements and filing requirements. For more information or registration please call (703)277-7700. All the Right Questions: Bullseye Market Research, $25.00, August 14, 1996 Time: 6:30-9:30 PM, 4031 University Drive, Suite 200, Fairfax, Virginia 22030-3409. This seminar is presented by Jim Morris of Morris Marketing and Management. Have you ever gone after new markets or customers and wondered why things are not working out as planned? This seminar will provide instruction on how to measure your progress and show you how to be successful by asking all the right questions. From developing products and services, reaching out to new markets/customers, learn the tools of successful marketing research by asking all the right questions. For more information or registration please call (703)277-7700.

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