USDA, ARS, AFM, Procurement and Property Branch, 14th & Independence Avenue, S.W., Room 1312 South Building, Washington, D.C. 20250

R -- SERVICE TO COLLECT EXTENSIVE INFORMATION ON MEDIA COSTS DUE 081296 POC Contact Point, Nancy Booth, 202/720-4955, Contracting Officer The Government intends to negotiate with Competitive Media Reporting (CMR) (hereafter referred to as the Vendor) for the purchase of Leading National Advertisers (LNA) Multi-Media Full Service Subscription delivered monthly on a CD in the Ad$pender PC product. LNA is a service that collects extensive information on the media costs (by different media types, for example: network TV, spot TV, Cable TV, magazines, newspapers, billboards, etc.) of advertisements run by all firms in the U.S. LNA records the name of the firm doing the advertising, the product being advertised, and estimates the media cost involved in running the advertisement. The statutory authority for other than Full and Open Competition is 10 U.S.C. 2304 (c)(1), only one responsible source. Oral quotes wil be solicited. The anticipated award date is August 15, 1996. See Numbered Note 22. (0201)

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