Centers for Disease Control and Prevention (CDC), Procurement & Grants Office, 255 East Paces Ferry Road, N.E., Room No. 500 Atlanta, Georgia 30305

R -- BUSINESS RESPONDS TO AIDS AND LABOR RESPONDS TO AIDS (BRTA/LRTA) SOL 200-96-0535(P) DUE 083196 POC Contact Susan E. Brandel, Contract Specialist at (404)842-6635 The Centers for Disease Control and Prevention (CDC) contemplates awarding a sole source contract to Ogilvy and Mather to complete the ongoing BRTA/LRTA project. The contractor shall engage U.S. business and labor leaders in a comprehensive workplace program that will engage more than 14 million laborers including their families, and communities with the information, skills, and motivation necessary to (1) prevent HIV transmission, (2) respond appropriately to HIV-related issues in the workplace, and (3) contribute to HIV prevention efforts in their homes and communities. In order to be considered for this contract a prospective offeror must, within 15 days of publication of this synopsis, demonstrate its capability to complete the BRTA/LRTA program. The offeror must have a combination of skills, knowledge of the corporate culture relating to HIV/AIDS, and understanding of current discrimination laws, a comprehensive understanding of HIV/AIDS education in the work place, corporate, labor, and media contacts, and knowledge and experience to continue the BRTA/LRTA. The offeror's in-depth understanding of HIV/AIDS, business, and labor issues and knowledge of the BRTA/LRTA Program is essential. In addition, BRTA/LRTA requires an offeror with established relationships with: (1) CDC grantees, such as the American Red Cross, AFL-CIO, and AFSCME; (2) business and labor leaders, especially those on the CDC Business and Labor Partners Board; and (3) business and health media. The offeror also must have expertise on: (1) public service advertising designed to motivate business leaders to adopt AIDS in the workplace programs and policies; and (2) developing and implementing regional corporate briefings on HIV/AIDS-related issues. Offerors who request a copy of the solicitation and/or simply provide a statement that they can perform the work required will not be considered. In the absence of other qualified sources, it is the Government's intent to make a sole source award to Ogilvy and Mather. Only those responsible sources that meet the above requirements may submit a proposal which shall be considered by the Agency. See numbered Note 22.(0204)

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