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COMMERCE BUSINESS DAILY ISSUE OF AUGUST 16,1996 PSA#1660Marine Corps Marathon, PO Box 188, Quantico, VA 22134-0188 W -- MARINE CORPS MARATHON SPONSORS FOR THE 1997 RACE Contact Brad
Williams, Marketing Director, 703/784-2225, Fax 703/784-2265, E-mail
WilliamsB1@mqg-smtp3.usmc.mil. The Marine Corps Marthon (MCM) is
traditionally the fourth largest marathon in the country and the
largest not to offer prize money. It features 18,000+ runners
navigating the historical streets of our nation's capital while over
75,000 spectators cheer them on. The MCM is a Nonappropriated Fund
(NAF), self supportive public relations event. The MCM is in search of
corporate sponsors for the October 26, 1997 race. Sponsors can help
the marathon in two ways, 1) by supplying a necessary product or
service to help offset marathon expenses and/or 2) supply cash to help
with costs and event enhancement. In return the marathon can offer
promotional assets commensurate with each sponsor's level of
commitment. Promotional assets can include category exclusivity,
business promotions, event signage, merchandising opportunities,
sponsor logo opportunities, inclusion in advertising, runner expo
booths, sampling opportunities and VIP hospitality events. The MCM's
list of necessary services or products include: race site
communications to include cellular, vehicles for hauling equipment,
photography service, fluid replenishment for the course and fruit for
the race. Services or products for race enhancement include: energy
bars for the race, pasta and sauce for pre-race dinner, media for
exposure, bagels for the race, soda for post-race, non-alcoholic beer
and online services. For more information on the race and sponsorship
opportunities contact Brad Williams. (225) Loren Data Corp. http://www.ld.com (SYN# 0148 19960815\W-0001.SOL)
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