Defense Supply Service-Washington, 5200 Army Pentagon, Washington, D.C. 20310-5200

R -- EVALUATION OF THE IMPACT OF THE NAVY COLLEGE FUND (NCF) ON DOD ENLISTMENTS SOL DASW01-96-M-2937 DUE 090696. Contact Ms. Zalerie Moore, Contract Specialist, (703) 695-2563: Ms. Kathy Dobeck, Contracting Officer, (703) 695-2562. The Defense Supply Service-Washington, on behalf of the Directorate of Accession Policy (AP), Deputy Assistant Secretary of Defense for Military Personnel Policy (DASD/MPP), intends to procure the ``Evaluation of the Impact of the NCF on DoD Enlistments.'' Pursuant to FAR 6.302-1, a Sole Source, Firm-Fixed Price Simplified (Small) Purchase Order will be awarded to P.E.P. Services, Inc., P.O. Box 10, Grand Central Station, New York, New York 10163. The contractor will be required to develop, maintain, and update advertising data series by Military Service, Selected Geographic Areas, and Service Management Unit Designators (MUDS) for the NCF evaluation study, as well as, other related recruiting research and market analysis. The tasks shall include: (1) Collecting information and data on media plans and programs developed and executed by the Military Services; (2) Obtaining data on the distribution of advertising activities by Service and month, which shall include Nielsen television station coverage and network programs data, Arbritron station data, specific program/station lists for radio advertising, magazine distribution lists, and distribution tapes for direct mail advertising; (3) Collecting data on the distribution and size of audiences reached each month in market areas identified in (2) above by media type, including television, radio, magazines, and other print and direct mail for each Service; (4) Converting national and local media expenditures into measures of local reach expressed in dollar terms for designated areas, which shall include, at a minimum, counties and states; and (5) Preparing a written technical report that documents methodologies and all the data sources utilized in the project. (236)

Loren Data Corp. http://www.ld.com (SYN# 0066 19960828\R-0001.SOL)