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COMMERCE BUSINESS DAILY ISSUE OF NOVEMBER 6,1996 PSA#1716HQ SVPF, 220 Sweeney Blvd, Suite 313, Langley AFB, VA 23665-2795 R -- SEEKING SPONSORSHIP FOR BOWLING CHALLENGE PROGRAM Sol
ACC/SVPB-Bowling-01-97. Due 102996. Contact point, Harvey L. Butler,
804/764-3406, Fax 804/764-9545. The objective of Air Combat Command in
1997 is to increase Bowling lineage and increases traffic and sales.
Most importantly, if a customer tries a new service or product because
of a promotion and has a good experience, that promotion gains you a
customer whose value in repeat business and referrals is immeasurable.
This initiative is three fold: First, to increase lineage during
summer slow periods, command wide. Capture new Bowlers, reward current
Bowlers with the opportunity to win prizes of significant value. This
program will begin 1 May 1997 through 15 Aug 1997. The theme of this
program is (Open Bowling Challenge.) Bowling for gold! Sponsorship
provides a worthwhile opportunity to attract a large, nationwide,
valuable and otherwise difficult-to-reach audience. ACC Services
facilities serve approximately 272,363 military and Federal government
employees and their families, and over 91,407 retirees and family
members who reside near 21 Air Force installations. The opportunity to
develop product awareness and loyalty among the ACC wide population is
one of the most tangible benefits. Other on-site branding opportunities
(Signs, banners, programs, tickets etc.) are available for use by the
sponsor. In addition, periodically credit recognition in news releases
and other publicity materials is available. Pre-publicity in base
newspaper and commercial publications is part of ACC plans to enhance
attendance and participation in this event. Sponsors would benefit by
corporate or logo exposure in commercial advertising in command
information publications. Air Combat Command is requesting the donation
of a prizes to be utilized as the award to the bases to increases it's
bowling lineage the most significantly over the period of the program.
Sponsor benefits include event signage, mention in promotional
materials, product display, and other recognition and marketing
opportunities. All offers will be considered. More than one sponsor may
be accepted. Requests for copies of solicitation must be received not
later than 29 November 1996. This is a solicitation for commercial
sponsorship by a Nonappropriated Fund Instrumentality of the United
States Government. It does not obligate appropriated funds of the
government. Loren Data Corp. http://www.ld.com (SYN# 0054 19961105\R-0013.SOL)
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