Loren Data Corp.

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COMMERCE BUSINESS DAILY ISSUE OF DECEMBER 27,1996 PSA#1750

U.S. Department of Agriculture, Food and Consumer Service, Contract Management Branch, Room 914, Alexandria, VA 22302

R -- TRACKING OF PUBLIC SERVICE ANNOUNCEMENTS POC Steve Crotwell, Contract Specialist, (703) 305-2265; Len Pinkey, Contracting Officer, (703) 305-2250. The U.S.D.A. Food and Consumer Service is seeking sources with the capability to track Public Service Announcements (PSA's) as they are shown on Television Stations nationally. These PSA's have already been distributed and are not coded for tracking purposes. Sources must have the capability to report -- for up to 4 PSA's (each time they are shown): (1) Where the PSA was shown (city and state); (2) Which station it was shown on; (3) What time was the PSA shown; (4) and the estimated dollar value for airing the PSA in that particular time slot. Surveying television station records or officials is not an acceptable method of collecting the information. It is anticipated that this survey will be for a period of 3 months. Interested parties should submit their capabilities, including a brief plan of how you would accomplish the required effort. This information should be submitted to the USDA, Food and Consumer Service, Contract Management Branch, Rm 914, Attn: Steve Crotwell, 3101 Park Center Drive, Alexandria, VA 22302 not later than 06 January 1997. Telefaxed responses are not acceptable. (0359)

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