National Institutes of Health; Office of Purchasing and Contracts, OPM/OD; 6006 Executive Blvd., Suite 311, Rockville, MD 20892-7058

R -- MARKETING AND PATIENT RECRUITMENT SOL CC-97-02 POC Ms. Lynniese Cosey, Contracting Officer, 301/496-3704. The Warren G. Magnuson Clinical Center (CC) at the National Institutes of Health has a requirement for a contractor to develop and implement a strategic communications and social marketing plan to: (1) increase the visability of the Clinical Center as a national center renown for clinical research, (2) increase patient recruitment accrual, including women and minorities, to clinical research studies or protocols, and (3) increase recognition of the Clinical Center as a national center for the training of Clinical Investigators. The comprehensive plan shall also include, but not be limited to the development of organizational communication/awareness plans and strategies for health care organizations; the production of printed materials, videotapes, PSA's, advertisements and letters to physicians; conducting seminars and CME conferences; coordinating site visits and public information efforts; experience in patient recruitment; establishment of effective liasions with health care clinics and managed careorganizations; and training of health care staff regarding patient referrals to clinical trials. The period of performance for this requirement shall be for a five year period. All requests for the solicitation must be in writing and sent to the address listed above. Small businesses are encouraged to participate and invited to submit an offer. Closing date will be approximately 60 calendar days from the date of this notice. (0028)

Loren Data Corp. http://www.ld.com (SYN# 0071 19970130\R-0007.SOL)