Centers for Disease Control and Prevention, Procurement and Grants Office, 255 East Paces Ferry Road, NE, Room 500, Atlanta, Georgia 30305

R -- PLANNING, DEVELOPMENT, AND IMPLEMENTATION OF HEALTH COMMUNICATION CAMPAIGNS FOR THE DIVISION OF CANCER PREVENTION AND CONTROL SOL 200-97-0614(P) DUE 062797 POC Susan B. Kiddoo, Contract Specialist, (404) 842-6635 The Centers for Disease Control and Prevention (CDC) contemplates awarding a contract to provide the Division of Cancer Prevention and Control (DCPC) of CDC with a mechanism to assist the Health Communications Activity (HCA) and other groups within the Division in the planning, development, and implementation of health communication campaigns designed for cancer prevention and control. Specific cancers of interest are skin, colorectal, prostate, breast, and cervical. This contract will provide DCPC with an as needed mechanism to assist all branches and sections with their specific and varied health communication needs. Under this contract, health communication is defined as "crafting and delivery of messages and strategies, based on consumer research, to promote the health of individuals and communities." In addition, the successful Offeror should be able to assist the health communications activity (HCA) and other DCPC branches with the development of potential behavioral interventions which serve as complements to the division's current scientific and program based interventions. Therefore, the successful Offeror should have the capabilities, expertise, and experience in planning, developing and implementing health communication efforts for cancer prevention and control. The successful Offeror will provide health communications support to the Division in the following areas under the contract: 1) Project Management Duties, 2) Media Relations and Networking with Media and Other Intermediaries, 3) Health Communications for Priority Populations, 4) Environmental Scanning and Research, 5) Health Communication Planning and Implementation, 6) Campaign Implementation, Promotion and State Adaptation, 7) Campaign Monitoring, Tracking and Assessment, and 8) Health Communication Support. The scheduled issue date is approximately May 13, 1997. No telephone requests will be accepted; only written requests for this solicitation will be honored. Requests should cite RFP No. 200-97-0614(P). All responsible sources that meet the above requirements may submit a proposal which shall be considered by the Agency. (0118)

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