Loren Data Corp.

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COMMERCE BUSINESS DAILY ISSUE OF JUNE 30,1997 PSA#1877

SYSTEMS '97 -- USA CATALOG SHOWCASE AND EXHIBITION: MUNICH, GERMANY, OCTOBER 27-31, 1997 The U.S. Department of Commerce invites your company to participate in Systems '97, in Munich, Germany, October 27-31, 1997, at the Munich Trade Center. This event is held in conjunction with Kallman Associates, Inc. "Made in America" Pavilion. To help U.S. computer firms enter or expand their sales in this market, there are two ways to participate at Systems '97: (1) the USA Catalog Showcase, and (2) as an Exhibitor. Systems '97 is the 16th Computer and Communications International Trade Fair and Congress focusing on software, hardware, and communications equipment. This show will feature product themes ranging from systems software, integrated software; application software, services; online/news media; global telecommunications and networking; systems components and peripherals; industrial solutions, and CAD/CAM products. In 1996 Systems attracted more than 1,730 exhibitors from 30 countries, and 100,000 professional visitors from 70 countries. If you are unable to travel to Systems '97, and would like to introduce your company and product(s) in Europe and other overseas markets as well as increase your export sales, we offer the USA Catalog Showcase, the cost is only $400. The showcase is available to attractively display your company's product literature and distribute it to potential customers at the show. Business leads are prescreened and registered according to your "marketing objectives," e.g., seeking direct sales, agent/distributors, dealer resellers, and/or joint venture licensing partners, and provide you at the end of the show a listing of business leads both in hard copy and diskette with contact information on all persons who indicated an interest in your company's product(s). As an Exhibitor the following booth options are available: 3 x 5-meter booth @US$7,500; 5 x 6-meter booth @ US$14,000, or US$500 per square meter. The all-inclusive booth package includes: display stand with hard panels framed in aluminum, blue wall-to-wall carpeting, blue and red header with your company name in white lettering, conference table and four upholstered chairs, one lockable sales counter with sliding doors and storage beneath, one spotlight per 3 square meters, one electrical outlet (220V, 50Hz, 10 amps), one 4-pocket literature rack, one ashtray and wastepaper basket, cleaning and security services, staffed U.S. Exhibitors lounge with complimentary beverages, assistance with shipping, travel, and hotel accommodations, and full support of the local U.S. Commercial Service office. Free company listings in the "Made in America" catalog, and on the Kallman Munich Fairs web site http://www.munichfairs,usa.com will also be included as part of registration. Applications are accepted on a "first-come, first-served" basis, so interested firms are encouraged to respond early. Also, should you decide to participate, you can obtain a full page ad in the "Made In America" catalog at a cost of $250, if you respond before July 25th. Participation closing date: October 3, 1997. For more information contact Vera Swann at (202) 482-0396 or Pat Johnson (202) 482-2053. WEB: Trade Events, http://www/ita.doc.gov/industry/computers. E-MAIL: SYSTEMS '97 USA Catalog Showcase and Exhibition, vera_swann@ita.doc.gov, patricia_johnson@ita.doc.gov.

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