Loren Data Corp.

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COMMERCE BUSINESS DAILY ISSUE OF JULY 7,1997 PSA#1881

USDA, Food and Consumer Service, Contract Management Branch, 3101 Park Center Drive, Room 914, Alexandria, VA 22302

R -- ADAPTING THE FOOD GUIDE PYRAMID FOR YOUNG CHILDREN SOL FCS-97-NC970076KMS DUE 082597 POC Karen Scott, Contract Specialist, (703) 305-2260 The USDA, Food and Consumer Service anticipates issuing a small business set-aside using the simplified acquistions procedures of Part 13 of the Federal Acquisition Regulations for advisory and assistance services for one (1) year to adapt the Food Guide Pyramid for young children. Three distinct phases of consumer research will be conducted: 1) focus group sessions with parents and care givers of preschool to young primary age children; 2) pre-testing of Food Guide Pyramid prototype materials; and 3) developing a communications plan using the prototype materials adapted for young children. All phases of the consumer research will be performed between September 30, 1997 and September 29, 1998. The contractor will prepare a detailed research plan outlining each phase of the work to be conducted. The research plan should demonstrate a good understanding of the objectives of the project, the role of nutrition promotion, the importance of using educational methods directed at behavior change, and the principle and uses of health communications and social marketing. All tasks will be completed by September 29, 1998. It is anticipated that the solicitation will be issued on or about July 25, 1997. Award of this procurement is subject to the receipt of USDA departmental clearance and approval for Advisory and Assistance Services. All requests for the solicitation must be in writing and must include three (3) self-addressed mailing labels (not envelopes). Telephonic or telefaxed requests will not be honored. (0183)

Loren Data Corp. http://www.ld.com (SYN# 0080 19970707\R-0016.SOL)


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