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COMMERCE BUSINESS DAILY ISSUE OF JULY 30,1997 PSA#1898U.S. Postal Service, Headquarters Purchasing, Room 4541, 475 L'Enfant
Plaza, SW., Washington, DC 20260-6230 B -- HOUSEHOLD DIARY STUDY SOL None DUE 081597 POC Jewell R. Powell,
202-268-4307 The United States Postal Service has conducted a survey
and developed a report called the Household Diary Study every year
since 1987 using the services of Chilton Research Services of Radnor,
PA. The study has used an annual random sample of 5,300 households in
zip codes throughout the 48 contiguous states to be interviewed by the
contractor and to track their incoming and outgoing mail for a week in
a "diary". The primary emphasis of the study is to provide a continuous
comprehensive description of mail originating and destinating in
households, but the survey also asks a number of questions that address
issues of importance to the Postal Service. Information collected
includes a record of every piece of mail that comes into the household
in a one week time period, broken down by class and subclass, identity
(by sector and industry) of mail senders and recipients, content,
household attitude towards mail, and household demographics. The survey
asks personal questions such as the types of activities that the
household enjoys, whether they own a personal computer or have plans to
own one, what method they use to pay bills, how they order products,
whether they have credit cards, the types of bank accounts they have,
and the usual demographics such as age, sex, race and economic status.
The study has provided valuable information on mailing trends over the
past nine years as well as information contributing to the projection
of future mail composition and volume. For the first nine years of the
project, thhe 5,300 household annual sample has been divided into
clusters of between four and twelve households within a randomly
selected zip code, and the clusters are dispersed throughout the
nation. For eighteen weeks, 200 households are surveyed and, for the
remaining thirty-four weeks, 50 households are surveyed. Chilton
Research Services contracts with trained interviewers to meet the needs
of this widely dispersed survey. The interviewers announce their
presence to the local postmaster, solicit participation from households
in the selected neighborhood using a letter from the Postmaster General
and an offer of $20, and interview and train those householders who
assent. The data from the interview and diary is entered,, cleaned,
weighted according to U.S. Census demographics, and put into report
format by the contractor on a quarterly and annual basis. At the end of
the year the contractor produces the Household Diary Study, an
extensive report (currently about 700 pages) available to the public
which contains summary data from the most current year as well as
previous years. The contractor also provides ongoing technical
assistance and provides data in electronic form to Postal Service
Headquarters. The Postal Service intends to award Chilton Research
Services a five-year contract extension unless other contractors can
show that they can deliver these products in a technologically superior
or more economical manner. If there are other firms who possess the
necessary capabilities to conduct this survey, they may submit a
DETAILED statement of capabilities to the U.S. Postal Service, 475
L'Enfant Plaza SW, Washington DC 20260-6237; Attn: Jewell R. Powell, no
later than 8/15/97. Those deemed qualified will be invited to compete
with Chilton Research Services for the five-year contract. If no other
firms prove to be capable, the Postal Service intends to negotitate a
contract with Chilton Research Services. This notice of intent is not
a request for proposals and there are NO solicitation documents
available. (0209) Loren Data Corp. http://www.ld.com (SYN# 0024 19970730\B-0004.SOL)
B - Special Studies and Analyses - Not R&D Index Page
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