Loren Data Corp.

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COMMERCE BUSINESS DAILY ISSUE OF AUGUST 27,1997 PSA#1918

FINANCIAL MANAGEMENT SERIES THE BOTTOM LINE: Financial Management Strategies for Small Businesses Sponsored by Central Fidelity National Bank and Snyder, Cohn, Collyer, Hamilton & Associates, P.C. What is The Bottom Line? A comprehensive and interactive, 20-hour financial management program geared specifically toward the small business owner attempting to increase profitability and cash flow in their business. Whether you've been in business 1 year or 10 years, The Bottom Line will bring your business' finances to life and teach you the skills needed to successfully manage the financial aspects of your company. Participants work with their own numbers as frequently as possible. The program is facilitated by the prominent CPAs from Snyder, Cohn, Collyer, Hamilton & Associates, P.C., together with banking specialists from Central Fidelity National Bank. The topics covered include:Defining and Evaluating Financial Statements, Performing Ratio & Trend Analysis, Determining Operating Cycle & Permanent Working Capital, Implementing Good Record Keeping Techniques, Determining Borrowing Capacity, Understanding Lender Credit Decisions, and Conducting Break-Even Analysis -- Case Study. If you answer "No" to any of the questions listed below, then THE BOTTOM LINE is for you. Do you have enough cash to grow your business? Do you know where the cash is going to come from? Do you use your financial statements to assess where your business has been and where it is going? Do you understand the role of financial statements in financial management? When is the right time to go to the bank to seek financing? Can you use permanent working capital analysis to quantify how much cash it will take to grow your business? Can you determine if your business is truly profitable? You will find the answers to these and many other financial questions by attending The Bottom Line. To Learn More about The Bottom Line, join us for a FREE hour long briefing. You will be provided a detailed overview of the program and given the opportunity to askfinancial experts specific questions about your business. The Briefing will be held on Thursday, September 4, 1997, from Noon -- 1:00 p.m., at 1250 24th Street, NW, Suite 300, Washington, DC. The Bottom Line Series will be held on Sept. 25, 26, 30 & Oct. 1, 2, 1997, from 8 a.m. -- Noon, each day, at Central Fidelity National Bank,8100 Boone Boulevard, 2nd Floor Vienna, VA (Tyson's Corner). The Financial Management Series cost $250. Participants are provided with Lecture Notes and the accompanying Exercises and Worksheet Booklet. To RSVP: Please call WBC at (202) 466-0544 for further information and to receive the required application. The National Women's Business Center, a non-profit organization, is a public-private partnership that is partially funded by the U.S. Small Business Administration's Office of Women's Business Ownership and is part of its Women's Demonstration Program. WEB: Click here to download information about the series., http://www. womenconnect.com/womensbusinesscenter. E-MAIL: Click here to contact the Center., wbc@patriot.net.

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