Health Care Financing Administration 7500 Security Blvd., Baltimore, MD. 21244-1850

99 -- MASS TRANSIT ADVERTISING FOR MATERNAL AIDS PROJECT POC Renee Wallace, (410) 786-5128 Health Care Financing Administration (HCFA) is looking to alert Medicaid eligible, HIV-infected women, pregnant women, and women of childbearing age of the benefits and implications of AZT therapy and to assist them, in conjunction with their health care providers, in making an informed decision about AZT therapy. HCFA wants to reach the population mentioned above through advertisements on mass transit systems in four cities. HCFA intends to award under the Simplified Acquisition Procedures a firm fixed price award. This is to be a fiscal year 97 award. The requirements expected of the contractor are as follows: The contractor will obtain advertising space in interior and exterior of buses and interior of subway cars and in the subway stations (where available) in the following cities, 1) Washington, DC., 2) Seattle, WA., 3) Tampa-St Pete, FL., 4) Newark, NJ. HCFA will provide the contractor with camera-ready art or computer file for the art that will be used as the advertisement. The contractor will be responsible for providing the printed advertisements to each city's mass transit authority's specification and quantity. The contractor is expected to determine the market area within the cities that will most effectively reach the target population and, through this determination, provide HCFA with an incremental cost breakdown for (1) number of buses, subway cars, subways stations; (2) and per month advertising rates needed to reach this population. Contractor shall provide HCFA with: 1. The percentage of total routes HCFA will be advertising on in a market area. 2. The actual date the advertising is posted on the buses. 3. A report of the percentage of individuals, within a selected market area, exposed to the advertising during a four week time period. 4. A report of the average number of times an individual will be exposed to the advertising during the four week time period. 5. A report of the number of different individuals exposed to the advertising during a four-week period. 6. Total number of all exposures accumulated during a four week period. (0246)

Loren Data Corp. http://www.ld.com (SYN# 0333 19970905\99-0006.SOL)