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COMMERCE BUSINESS DAILY ISSUE OF SEPTEMBER 26,1997 PSA#1939Department of the Treasury, Bureau of the Public Debt, Division of
Procurement, 200 Third Street, Room 207, Parkersburg WV 26101-5312 T -- PROMOTIONAL MATERIALS DUE 101097 POC Point of Contact, Tammie S.
Johnson, 304/480-6529, Contracting Officer, Orlando R. Yaconis,
304/480-6529 WEB: Department of the Treasury, Bureau of the Public
Debt, Division of Procurement,
http://www.publicdebt.treas.gov/oa/oaprocr.htm. E-MAIL: Department of
the Treasury, Bureau of the Public Debt, Division of Procurement,
procurement@bpd.treas.gov. The Bureau of the Public Debt intends to
award a sole-source contract to Metropolitan Life, One Madison Avenue,
New York, NY 10010-3690 for the development of a video campaign film,
screen saver, and Powerpoint presentation for the 1998 Savings Bond
Campaign. The film, screen saver, and Powerpoint presentation shall
incorporate use the Charles Schulz "Peanuts" characters, for which
Metropolitan has exclusive rights when promoting financial services.
The CEO of Metropolitan Life is serving as the National Chairman of the
1998 Savings Bond Volunteer Committee. As a result of his role as
chairman, the CEO has committed to develop brochures and other
promotional material using the "Peanuts" characters. The government
estimates the value of all the materials being produced for this
campaign to be in excess of $250,000. Based on research, Public Debt
believes that having a thematic tie-in for all materials including the
film, screen saver, and Powerpoint presentation will strengthen the
message delivery. TheContractor shall utilize the "Peanuts" characters
in producing these items which will incorporate the 1998 campaign
theme "Invest Today, Enjoy Tomorrow" as well as institutional theme
"Take Stock in America, U.S. Savings Bonds". The purpose of these items
is to support multi-purpose group presentations and employer-sponsored
Savings Bonds payroll savings programs . The goal is to increase
public awareness about the benefits of Savings Bonds, the need for
routine and systematic savings, and to save with U.S. Savings Bonds.
The video shall be entertaining and motivating with a duration of 7 to
8 minutes long, closed caption in English and Spanish, on master
quality D-2 and BetaSP tapes suitable for replication purposes. Public
Debt shall have the rights to use this film for more than one year.
Payment of artists appearing or participating in the production of the
campaign video shall be made in accordance with American Federation of
Radio and Television Artists (AFTRA), Screen Actors Guide (SAG), and
American Federation of Musicians (AF of M) as applicable. The film
shall be non-commercial, non-partisan politically, and not designed to
influence legislation. The screen savers and Powerpoint presentations
shall incorporate scenes from the campaign video using the "Peanuts"
characters. The Contractor shall modify a Powerpoint presentation that
has been developed by SBMO. The Contractor shall convey rights that
allow employers participating in the payroll savings plan 1) to
reproduce the video, screen saver, and Powerpoint presentations for
distribution to their subsidiaries and branches, or to other employers
offering payroll savings programs, and 2) to allow broadcast within
their own closed circuit system to present the video to their
employees. All affirmative responses must be accompanied by sufficient
documentation to clearly show the ability to have the rights to use
the "Peanuts" characters for the production of a video, screen saver,
and Powerpoint presentation. The responses must be received within 15
days of this advertisement. If no affirmative written response is
received within 15 calendar days after publication of this notice to
the effect that another company has the rights to use the "Peanuts"
characters as described above or that is more advantageous to the
Government than obtaining these items from Metropolitan Life, a sole
source contract will be negotiated. Delivery shall be to Bureau of the
Public Debt, 200 Third Street, Parkersburg, WV. (0267) Loren Data Corp. http://www.ld.com (SYN# 0062 19970926\T-0002.SOL)
T - Photographic, Mapping, Printing and Publication Services Index Page
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