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COMMERCE BUSINESS DAILY ISSUE OF SEPTEMBER 26,1997 PSA#1939

Department of the Treasury, Bureau of the Public Debt, Division of Procurement, 200 Third Street, Room 207, Parkersburg WV 26101-5312

T -- PROMOTIONAL MATERIALS DUE 101097 POC Point of Contact, Tammie S. Johnson, 304/480-6529, Contracting Officer, Orlando R. Yaconis, 304/480-6529 WEB: Department of the Treasury, Bureau of the Public Debt, Division of Procurement, http://www.publicdebt.treas.gov/oa/oaprocr.htm. E-MAIL: Department of the Treasury, Bureau of the Public Debt, Division of Procurement, procurement@bpd.treas.gov. The Bureau of the Public Debt intends to award a sole-source contract to Metropolitan Life, One Madison Avenue, New York, NY 10010-3690 for the development of a video campaign film, screen saver, and Powerpoint presentation for the 1998 Savings Bond Campaign. The film, screen saver, and Powerpoint presentation shall incorporate use the Charles Schulz "Peanuts" characters, for which Metropolitan has exclusive rights when promoting financial services. The CEO of Metropolitan Life is serving as the National Chairman of the 1998 Savings Bond Volunteer Committee. As a result of his role as chairman, the CEO has committed to develop brochures and other promotional material using the "Peanuts" characters. The government estimates the value of all the materials being produced for this campaign to be in excess of $250,000. Based on research, Public Debt believes that having a thematic tie-in for all materials including the film, screen saver, and Powerpoint presentation will strengthen the message delivery. TheContractor shall utilize the "Peanuts" characters in producing these items which will incorporate the 1998 campaign theme "Invest Today, Enjoy Tomorrow" as well as institutional theme "Take Stock in America, U.S. Savings Bonds". The purpose of these items is to support multi-purpose group presentations and employer-sponsored Savings Bonds payroll savings programs . The goal is to increase public awareness about the benefits of Savings Bonds, the need for routine and systematic savings, and to save with U.S. Savings Bonds. The video shall be entertaining and motivating with a duration of 7 to 8 minutes long, closed caption in English and Spanish, on master quality D-2 and BetaSP tapes suitable for replication purposes. Public Debt shall have the rights to use this film for more than one year. Payment of artists appearing or participating in the production of the campaign video shall be made in accordance with American Federation of Radio and Television Artists (AFTRA), Screen Actors Guide (SAG), and American Federation of Musicians (AF of M) as applicable. The film shall be non-commercial, non-partisan politically, and not designed to influence legislation. The screen savers and Powerpoint presentations shall incorporate scenes from the campaign video using the "Peanuts" characters. The Contractor shall modify a Powerpoint presentation that has been developed by SBMO. The Contractor shall convey rights that allow employers participating in the payroll savings plan 1) to reproduce the video, screen saver, and Powerpoint presentations for distribution to their subsidiaries and branches, or to other employers offering payroll savings programs, and 2) to allow broadcast within their own closed circuit system to present the video to their employees. All affirmative responses must be accompanied by sufficient documentation to clearly show the ability to have the rights to use the "Peanuts" characters for the production of a video, screen saver, and Powerpoint presentation. The responses must be received within 15 days of this advertisement. If no affirmative written response is received within 15 calendar days after publication of this notice to the effect that another company has the rights to use the "Peanuts" characters as described above or that is more advantageous to the Government than obtaining these items from Metropolitan Life, a sole source contract will be negotiated. Delivery shall be to Bureau of the Public Debt, 200 Third Street, Parkersburg, WV. (0267)

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