US Postal Service, Purchasing & Materials Service Center, Attn: Manager, 2 Hudson Place -- 6th Floor, Hoboken, NJ 07030-5515

R -- SPECIAL EVENT PROMOTIONAL SERVICES SOL 335660-98-A-0006 DUE 111097 POC Ralph Mazzola (201) 217-2215 E-MAIL: Ralph Mazzola, rmazzola@email.usps.gov. The United States Postal Service is seeking hiqhly qualified contractors to assist in obtaining youth program and research support for a Stamp Services long term marketing initiative called "Celebrate the Century" (CTC). CTC represents an opportunity for the USPS to take the lead role in the celebrations associated with the end of one century and the beginning of new millennium. The CTC program strategies leverage proprietary promotional events for a three year program: Celebrating, commemorating, and collecting achievements of the 20th centrury in a special edition stamp product collection, public voting on stamp subjects by decade, unique and involving internal and external local community events, fully integrated cross-discipline communications support, and building a customer database to be used as a tool for growing the business of stamps and stamp products. One of the major components of the CTC program will be the In School Program and Kid's Design contest. The USPS anticipates awarding a contract as a result ot this solicitation for the planning, development, and execution of CTC's Youth Program. Work to be performed shall incluce, but is not limited to the following: Stategic planning for the overall development and execution of a comprehensive, impactful and synergistic Youth Program for the USPS based on the contractor's extensive expertise, knowledge and specialization in the development and design of youth marketing programs. Providing insight and recommendations concerning the creative development and execution from a youth's persepective. Providing advice in the recommendation and issuance of stamps which appeal to the youth market. Conduct and facilitate required research of stamp subjects and provide documentation to support recommendations. Develop programs and promotions that utilize strategic partnerships with leading companies to help promote, advertise and create national awareness of stamps and stamp collecting among today's youth. Provide contacts and counsel regarding how to best target and communicate to schools, organized youth organizations and other local community organizations. Assist in the researching, planning, and development of communication materials. To be qualified for award, contractor's must demonstrate in their proposals significant academic and/or jor experience in the following areas: Planning, coordinating and executing youth activities/programs, knowledge of the Postal Service's stamp program and the hobby of stamp collecting, ability to conduct required research for stamp subject recommendations, ability to provide briefing papers on youth programs, ability to represent the Postal Service in meetings with partnering organizations, ability to prepare and manage a budget, and well developed human relations and communication skills. Contractor's interested in receiving a solicitation should mail their requests or may fax them to (201) 217-2235. A mandatory pre-proposal conference will be held at the Purchasing and Materials Service Center, 2 Hudson Place 6thFloor, Hoboken NJ. The anticipated issue date for this solicitation is October 10, 1997. The anticipated preproposal conference date is October 21, 1997. (0269)

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