US Postal Service, Purchasing & Materials Service Center, Attn: Manager, 2 Hudson Place -- 6th Floor, Hoboken, NJ 07030-5515

R -- CELEBRATE THE CENTURY (CTC) MEDIA SERVICES SOL 335660-97-A-0007 DUE 111097 POC Bertha L. Mayes, Purchasing Specialist, (201) 217-2214 The United States Postal Service is seeking contracted assistance to support media service for a Stamp Services long-term marketing initiative called Celebrate the Century (CTC). CTC represents as opportunity for the USPS to take the lead role in the celebrations associated with the end of one century and beginning of a new millennium. The CTC program strategies leverage proprietary promotional events for a three year program: Celebrating, commemorating, and collecting the achievements of the 20th century in a special edition stamp product collection, public voting on stamps subjects by decade, unique and involving internal and external local community events, fully integrated cross-discipline communications support, and building a customer database to be used as a tool for growing in the business of stamps and stamp products. One of the most important components of the CTC program will be the development of a series if events that will peak consumer and employee interest, activate involvement and maintain program participation. This solicitation is anticipating issuing a contract for the planning, development, and execution of media events to promote stamps and other stamp-related products. Work to be performed shall include but is not limited to the following: Develop media strategy for CTC progam from inception to finish. Media focuses on entertainment, education, human interest, youth, "niche" and "specialty" markets including environmental, fashion, music, etc. Budget Development develop media costs per event. Web Site -- oversees CTC web site and provide updated information including daily updates of 30/30 events, coordinate and develop promotional opportunities i.e. contests and coordinate talent for chats. Develop concepts, advancing and generating media for 30/30 events. Talent Selection- secure talent for entire program and 30/30 events. Press Kits -- coordinate all press kit materials. Develop a contingency plan for each event. To be qualified for award contractor's must demonstrate in their proposals siginificant academic and/or job experience and meet the job qualifications requirement as outlined in the solicitation. Contractor's interested in receiving in a copy of the solicitation should either mail their request to the address listed below or may fax them to (201) 217-2230. A mandatory pre-proposal conference will be held at the Purchasing and Materials Service Center, 2 Hudson Place, 6th Floor, Hoboken, NJ. (0269)

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