DHHS/PHS/FDA/Office Of Facilities, Acquisition, And Central Services, Division of Contracts and Program Management, HFA-512(COB), 5600 Fishers Lane, Rockville, MD 20857

R -- TOBACCO OUTREACH -- ADVERTISING CAMPAIGN SOL 223-98-8006 DUE 120397 POC John Speer, Contract Specialist, Deborah Smith-Castle, Contracting Officer, (301)4430424, FAX (301)443-3651 The Food and Drug Administration's (FDA's) Office of the Commissioner has a requirement for an Advertising Campaign for Tobacco Outreach. The selected firm shall work closely with the FDA staff to place/print both outdoor and radio advertisements across the country using previously created advertisements. The goal of the campaign is to help boost retailer compliance with the new tobacco regulation. The media is intended to compliment the compliance checks being conducted by commissioned state officials and adolescents. FDA currently has contracts with 10 states to conduct these compliance checks and by years end anticipates contracts with all the states. As a state contracts to conduct compliance checks with the FDA, the media advertising campaign shall be extended into that state. The FDA has two sets of print, outdoor and radio advertisements which shall be used for an anticipated four flights of advertisements. The selected firm shall develop and modify a media plan and a media buy to include production of advertisements and a port-buy analysis. The selected firm must have a full service media planning and buying capability with experience across all media and across the country. The selected firm shall be proficient in planning research and post-analysis techniques. (0293)

Loren Data Corp. http://www.ld.com (SYN# 0063 19971022\R-0007.SOL)