Centers for Disease Control and Prevention (CDC), Procurement & Grants Office, Contracts & Purchases Branch, 255 East Paces Ferry Rd., NE, Rm 419, Atlanta, GA 30305

R -- PROFESSIONAL, ADMINISTRATIVE, AND MANAGEMENT SUPPORT SERVICES SOL 98S037(N) DUE 120197 POC Wanda Allison, Contract Specialist, (404) 842-6738 Imagine if you couldn t catch your breath simply because of stress, or dust, or a bad air pollution day? Almost 5 million children in the United States can t breath because of asthma. Asthma is one of the nation s most common and costly diseases and it affects more than 15 million Americans. The Centers for Disease Control and Prevention (CDC) is looking for a dynamic advertising agency willing to provide pro bono collaboration to develop a campaign that calls attention to this serious and costly disease. Between 1982 and 1997, the prevalence of asthma in the United States increased by 46%. Asthma prevalence increased in all age, race, and gender groups; but the increase was most significant among persons under 18 years of age, where the prevalence increased 80%. People with asthma experience more than 100 million days of restricted activity each year. Children with asthma miss an average of twice as many school days as other children. The cost of asthma is also increasing at an alarming rate. In 1990,the cost of asthma was $6.2 billion, it is projected that in 2000 the cost of asthma will be $14.5 billion. CDC s role in asthma prevention is to ensure that proven asthma interventions are implemented in State and local health agencies, in close partnership with communities and health care providers. Agencies wishing to participate with CDC in this project should contact via letter or FAX -- Wanda Allison, Centers for Disease Control and Prevention, Procurement and Grants Office, CPB, 255 East Paces Ferry Rd, NE, Room 419, Atlanta, GA 30309 or FAX Number 404/842-6896 within 30 days of the publication of this notice. No Request for Proposals will be issued. Responses to this notice will be evaluated based on the detail of the steps outlined, time lines, and products to be developed. Upon CDC s selection of a participating agency, a memorandum of understanding will be executed between CDC and the agency. This is not a procurement opportunity. (0304)

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