Loren Data Corp.

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COMMERCE BUSINESS DAILY ISSUE OF NOVEMBER 10,1997 PSA#1969

Department of Defense, Television-Audio Support Activity (T-ASA), Contracts Division, 3116 Peacekeeper Way, McClellan AFB, CA 95652- 1068

R -- NEWSPAPER DESIGN CONSULTANT SERVICES SOL MDA112-98-Q-SD01 POC Contact Susan Donbroski, Contract Specialist, (916)364-4215 or Dorreen Bissonnette, Contracting Officer, (916)643-4857 The Television Audio Support Activity (T-ASA) intends to procure a publication design consultant to redesign the Stars and Stripes publications. The Stars and Stripes are two daily newspapers serving the Pacific, circulation 23,000, and Europe, circulation 42,000. The publication design consultant shall produce a common design for the two newspaper's publications that meets the following criteria: a. Functional and quickly executed under deadline pressure; b. Attractive to the readership of Americans abroad; c. Consistent with the philosophy of a paper designed for a military audience with the traditions and designs of the two papers; d. A design that is flexible enough to allow creativity but structured enough to look cohesive; e. A design that incorporates tasteful use of color in many elements. The design parameters shall include the following: a. Overall appearance of the paper; b. The front page; c. Masthead; d. Body type; e. Headline type; f. Sigs and logs; g. Specialty pages; h. Magazine and magazine fronts; i. Inside news and feature pages; j. Sports, business and other specialty sections; k. Stock and television grids and sports agate; l. Classified advertising; m. General guidelines for display advertising. The Contractor shall be prepared to start re-design of the publications within 7 calendar days after date of contract award, with the final design to be completed and delivered within 60 days of contract award. All responsible sources may submit an offer which shall be considered by the agency. Requests for the Request for Quotation package must be facsimiled to (916) 643-4032, Attn: Susan Donbroski or e-mail: donbrosk@tasa1.army.mil. The Request for Quotation will be issued approximately ten (10) days from date of publication of this notice. (0310)

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