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COMMERCE BUSINESS DAILY ISSUE OF NOVEMBER 10,1997 PSA#1969Department of Defense, Television-Audio Support Activity (T-ASA),
Contracts Division, 3116 Peacekeeper Way, McClellan AFB, CA 95652-
1068 R -- NEWSPAPER DESIGN CONSULTANT SERVICES SOL MDA112-98-Q-SD01 POC
Contact Susan Donbroski, Contract Specialist, (916)364-4215 or Dorreen
Bissonnette, Contracting Officer, (916)643-4857 The Television Audio
Support Activity (T-ASA) intends to procure a publication design
consultant to redesign the Stars and Stripes publications. The Stars
and Stripes are two daily newspapers serving the Pacific, circulation
23,000, and Europe, circulation 42,000. The publication design
consultant shall produce a common design for the two newspaper's
publications that meets the following criteria: a. Functional and
quickly executed under deadline pressure; b. Attractive to the
readership of Americans abroad; c. Consistent with the philosophy of a
paper designed for a military audience with the traditions and designs
of the two papers; d. A design that is flexible enough to allow
creativity but structured enough to look cohesive; e. A design that
incorporates tasteful use of color in many elements. The design
parameters shall include the following: a. Overall appearance of the
paper; b. The front page; c. Masthead; d. Body type; e. Headline type;
f. Sigs and logs; g. Specialty pages; h. Magazine and magazine fronts;
i. Inside news and feature pages; j. Sports, business and other
specialty sections; k. Stock and television grids and sports agate; l.
Classified advertising; m. General guidelines for display advertising.
The Contractor shall be prepared to start re-design of the publications
within 7 calendar days after date of contract award, with the final
design to be completed and delivered within 60 days of contract award.
All responsible sources may submit an offer which shall be considered
by the agency. Requests for the Request for Quotation package must be
facsimiled to (916) 643-4032, Attn: Susan Donbroski or e-mail:
donbrosk@tasa1.army.mil. The Request for Quotation will be issued
approximately ten (10) days from date of publication of this notice.
(0310) Loren Data Corp. http://www.ld.com (SYN# 0064 19971110\R-0010.SOL)
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