Loren Data Corp.

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COMMERCE BUSINESS DAILY ISSUE OF MARCH 12,1998 PSA#2050

Executive Office of the President, Office of Administration, Procurement Branch, 725 17th Street NW, Washington, DC 20503

B -- CONSULTING SERVICES FOR MEDIA CAMPAIGN SOL EOPOA-98-10 POC Point of Contact-Lynnae C. Roscoe, 202-395-7670 This synopsis shall serve as the Government's notice of intent to exercise an unpriced, one-year option with Porter Novelli, 1120 Connecticut Avenue, NW, Washington, DC 20036, under Contract DC7C03. Porter Novelli is considered to be the only responsible source per FAR 6.302-1, to provide follow-on work initiated under this contract for the Office of National Drug Control Policy's (ONDCP) Youth Anti-Drug Campaign. Porter Novelli has provided extensive research, analysis and consultation services in the development of a communications strategy, media plan, corporate sponsorship plan and a request for proposals for implementation of the plan and strategy. Porter Novelli will continue to provide services in a variety of media campaign-related issues, including analysis in the areas of new advertising, testing of ads, implementation of the communications strategy, and corporate sponsorship plan, and other strategic development and implementation activities related to the campaign. This notice is for informational purposes only, responses are not expected. A solicitation does not exist. See Note 22. (0069)

Loren Data Corp. http://www.ld.com (SYN# 0015 19980312\B-0002.SOL)


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