Federal Emergency Management Agcy, Acquisition Operations Division, 500 C Street, S.W., Room 350, Washington, DC 20472

R -- NATIONAL FLOOD INSURANCE MARKETING PROGRAM SOL EMW-1998-RP-0017 DUE 042498 POC Curtina Arnold, Contract Specialist, tel. 202-646-4686; Chandra G. Lewis, Contracting Officer WEB: Click here to download the Request for Proposal EMW-1998-RP-0017, http://www.fema.gov. E-MAIL: Click here to contact FEMA Point of Contact, curtina.arnold@fema.gov. The main objectives of this procurement are to: (a) maintain continuity from existing campaign to revised/updated campaign, (b) enhance the effectiveness of flood insurance communications, (c) increase awareness of flood insurance to consumers, (d) prompt consumers to take action, (e)generate flood insurance leads for insurance agents, (f) communicate the benefits of flood insurance to National Flood Insurance Program (NFIP) stakeholders (insurance companies, insurance agents, lenders, state and local officials, and others) in order to encourage the sale of flood insurance policies, (g) provide tie-in opportunities for insurance companies and agents, and other NFIP stakeholders, and (h)conduct successful transitions with the existing contractor at the start of this contract and the succeeding contractor at the end of this contract. The incumbent contract currently expires on December 31, 1998. Specific requirements involve: (A) Administration of the NFIP marketing and advertising contract which includes contractor transition, managing the contract and the personnel, planning for current and upcoming initiatives, reporting as required by Federal Acquisition Regulations. (B) NFIP Support, including planning for conferences, participating in speaking engagements and industry meetings, coordinating and supporting NFIP marketing and advertising activities with other NFIP contractors, FEMA staff, and NFIP stakeholders, producing support materials as required, such as video and/or audio tapes, ad slicks, camera ready materials, etc., and other activities as required. (C) Paid Advertising and Direct Mail involving testing, revising, implementation, and evaluation of an integrated paid advertising plan to target homeowners, renters, and business owners, insurance agents and lenders. (D) Co-op Advertising Program tasks include implementing a co-op advertising program for WYO companies and their agents, Direct Agents, and Leads Program Agents. (E) Public Relations tasks involve planning and implementing public relations activities and other promotional and free advertising activities to increase awareness of flood insurance and the NFIP.(F) Research and Evaluation includes conducting and evaluating market research to validate and/or revise creative and media strategies. (G) Special Requirements involve communicating with special audiences such as close captioning for hearing impaired or large print and/or Braille for visually impaired, coordinating with the Government Printing Office, securing talent and talent releases, and assisting with Office of Management and Budget (OMB) requirements. A five year (basic plus four option years) cost reimbursement task order contract is anticipated. Copies of the solicitation will not be available before April 24, 1998. After April 24, 1998, all responsible sources may download a copy of the solicitation package from the Federal Emergency Management Agency website at http://fema.gov under Information For Businesses. Additionally, a hard copy of the solicitation package may be received after April 24, 1998 by sending a written request to the aforementioned address. Faxed requests will be accepted on 202/646/3846. E-mail requests may be sent to curtina.arnold@fema.gov. Telephone requests for solicitation packages will not be honored. All requests shall reference EMW-1998-RP-0017 National Flood Insurance Marketing Program. (0071)

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