DOT, Fed Hwy Admin, Office Of Acquisition Management, 400 7th St, SW, Room 4410, Washington, DC 20590

B -- DEVELOP A PLAN TO CONSTRUCT A "SHARE THE ROAD" CUSTOMIZED TRACTOR-TRAILER SOL DTFH61-98-R-00048 DUE 050798 POC Lorraine K. Johnson, Contract Specialist, HAM40-E, (202) 366-0337 The objective of this effort is to design a national public outreach demonstration project to accomplish the following purposes: 1) develop an implementation plan to construct a high-tech, customized tractor-trailer (interactive mobile unit) that contains and uses state-of-the-art audio/visual technology equipment to educate the public about highway safety; 2) encourage widespread media coverage for the Federal Highway Administration (FHWA) initiatives and accomplishments; and, 3) foster public/private partnerships by encouraging and obtaining commitments from the private sector to share in the financial responsibility of the construction of the customized tractor-trailer in a follow-up effort to this project. There has been considerable interest in the past from the private sector to partially fund this high exposure project. The traveling exhibit should be conceived to create interest through a dynamic exterior design, unique configurations at actual exhibit sites and exciting programs provided within theater and multimedia areas. The centerpiece of the project would be FHWA's "No-Zone/Share the Road" public outreach activity. Working closely with law enforcement agencies and professional associations, as well as other highway safety groups, the Office of Motor Carriers (OMC) has developed a broad-based strategy to gain increased public recognition about Commercial Motor Vehicle (CMV) limitations in an effort to influence the general motoring public's driving behavior. The No-Zone Campaign, a national public service and outreach effort, was created to educate motorists how to safely share the road with trucks and buses. The No-Zone is a highway safety term used to describe danger areas around trucks and buses where crashes are more likely to occur. Additional information about the campaign can be obtained by reviewing the No-Zone website, listed as www.nozone.org. OMC is responsible for planning and coordinating "No-Zone" related activities with other Federal, State, and local highway safety agencies, highway safety groups, and the private sector. The following is the research methodology envisioned. Task 1- Inventory, Review and Select What Highway Safety Issues to Promote: 1) Working with OMC officials, conduct meetings with OMC, FHWA, National Highway Traffic Safety Administration (NHTSA), highway safety community, and private sector to evaluate issues; 2) identify and evaluate target audiences; 3) inventory, categorize, rank, select issues; and, 4) identify expected advantages and benefits. Task 2- Obtain Financial Support From Private Sector: 1) identify private sector organizations willing to participate in the project; 2) identify level of commitment by private sector parties; 3) develop criteria for selecting/approving private sector partners; 4) obtain private industry commitment of financial support; and, 5) recommend contribution levels, possible involvement in selection of issues, and participation in acquiring hardware, software, technology, etc. Task 3- Inventory, Review and Select Audio-Visual Mediums: 1) establish evaluation criteria/panel; 2) identify alternatives and demonstrate capabilities; and, 3) conduct evaluation and provide recommendations. Task 4- Develop Plan to Construct Customized Tractor-Trailer That Demonstrates Safe Driving Procedures and Educates the Motoring Public: 1) create environment to heighten audience involvement, stimulate interest, and accelerate learning process in safe, most efficient manner, describe how, and identify which companies may be most qualified to design, construct, install, maintain, etc.; 2) maximize traffic flow, provide optimum exposure, estimate number of people/hour/day; 3) identify various venues for which it would be suited and list; and, 4) facilitate easy set-up, installation, and maintenance. Task 5- Develop Plan to Maintain, Insure, Transport, Schedule Events, Coordinate Media Coverage and Public Relations Support: 1) include resource options for personnel, financial responsibilities and timetable elements; and, 2) include cross-country, multi-city media/education in scheduling events/tours aimed at various target audiences within the motoring public. Task 6- Provide Contingency Plans for Anticipated Operational Emergencies: 1) list component reliability and longevity; and, 2) provide contingency plans for anticipated operational emergencies that may occur during the exhibit's life cycle. The period of performance is currently estimated at 12 months. The Government estimate for this effort is estimated at $200,000. Parties wishing to obtain a copy of the solicitation may submit written requests to the address indicated above and should include two (2) self-addressed gummed mailing labels. No telephone, fax or e-mail requests will be accepted. All copies of the solicitation will be mailed in 3 " diskette, WordPerfect 6.1 format, to offerors who send in written requests. Amendments, if any, will be mailed either in hardcopy or diskette format. The solicitation and its forms/attachments will also be posted for downloading, at the time of the solicitation's issuance, on our Webpage at HTTP://WWW.FHWA.DOT.GOV/AAA/HAMHOME.HTM. If you download copies of the solicitation from our Webpage you will NOT automatically receive amendments to those solicitations unless you have also sent in a written request. It is your responsibility to check back frequently to verify if any amendments to the solicitation have been issued. All amendments will be posted on, and may be downloaded from, our Webpage. This requirement is designated for full and open competition. A list of potential offerors who requested the solicitation in writing will be available for possible teaming efforts. (0078)

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