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COMMERCE BUSINESS DAILY ISSUE OF MARCH 25,1998 PSA#2059Defense Supply Service-Washington, 5200 Army Pentagon, Rm. 1D245,
Washington, DC 20310-5200 B -- STRATEGIC COMMUNICATIONS PROGRAM DUE 040198 POC James L. Murphy,
Contract Specialist, Fax: 703/695-9756 E-MAIL: MurphJL@hqda.army.mil,
MurphJL. The Defense Supply Service-Washington intends to issue a sole
source contract with Guidry Associates, Inc. for the development of a
communications strategy for the Office of the Under Secretary of
Defense for Personnel and Readiness (OUSD/P&R). Building on experience
in strategic communications, a substantive knowledge of the manpower,
personnel, and training issues confronting the various offices withtin
OUSD/P&R, intimate knowledge of the OUSD/P&R organizational structure,
and on previous work undertaken in strategic communications for the
most senior levels within Department of Defense, the contractor shall
(1)examine existing communications practices within OUSD/P&R,(2)
suppport OUSD/P&R efforts to develop internal management communications
methods, (3)develop procedures for content development for
communications to various audiences, (4)provide support for training,
seminars, and offsite meetings to further OUSD/P&R's communications
objectives, (5)assist in writing and production of communications
materials, and (6)support the development of the OUSD/P&R
communications strategy. This announcement is for information purposes
only. (0082) Loren Data Corp. http://www.ld.com (SYN# 0016 19980325\B-0002.SOL)
B - Special Studies and Analyses - Not R&D Index Page
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