SUCCESSFUL INTERNATIONAL MARKETING STRATEGIES APRIL 14, 1998 Presented by Stephen Hall, Center for International Business Successful International Marketing Strategies explores ways companies-government contractors and commercial organizations, alike-can sell products and services to foreign governments and commercially. Stephen Hall, former director of the U.S. Export Assistance Center in Baltimore, managed export activities for the Department of Commerce, the Export-Import Bank, and the Small Business Administration. Topics discussed include: analysis of your firm's readiness to enter the international marketplace, locating suitable markets and best sales prospects, identification of key government procurement officials and representatives, legal and license issues, innovative and low cost ways to market your firm overseas, regulatory requirements, getting paid and alternative forms of financing, bidding on procurements, and teaming/partnering alliances. This course is ideal for firms looking into exporting for the first time as well as those wanting to expandto additional markets. Seminar fee: $250. Enrollment limited to ten participants for maximum interaction. Pre-registration is required. This seminar will be held at Mason Hall on the Fairfax campus of George Mason University from 830am to 430pm. Morning coffee, lunch, and afternoon snacks included. Free parking on campus. Pre-Register today 703.277.7700 Visa, MasterCard, or check accepted. Registrant's will receive a class schedule and directions to campus parking and Mason Hall in advance. Cancellations received five working days before the class are refundable minus a $10 service charge. After that, registration fees are not refundable, but may be applied to future seminars.

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