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COMMERCE BUSINESS DAILY ISSUE OF MARCH 31,1998 PSA#2063DHHS/PHS/FDA/Office Of Facilities, Acquisition, And Central Services,
Division of Contracts and Program Management, HFA-512(COB), 5600
Fishers Lane, Rockville, MD 20857 R -- ADVERTISING/EDUCATION OUTREACH PROGRAMS SOL 223-99-8001 DUE
052998 POC John D. Speer, Contract Specialist or Deborah Smith-Castle,
Contracting Officer, 301/443-0424 The Food and Drug Administration
(FDA) has a requirement to conduct advertising campaigns for various
FDA centers to include the Office of the Commissioner. The FDA intends
to award a task order type contract for a base year and four option
years. The selected contractor shall work closely with the FDA staff to
develop and conduct outreach programs to communicate to external
audiences policies and programs undertaken by the Agency. These
outreach programs include advertising, media, direct mail, grassroots,
and public education campaigns. The target audiences consist of health
professionals, regulated industries, the general public, or key
segments of the general public such as the young, the elderly, or
people with particular medical conditions. The selected firm must have
full service marketing communications capabilities with experience
across media and across the country. The selected firm shall be
proficient in advertising, media planning, media buying, research,
direct marketing, and public relations. (0086) Loren Data Corp. http://www.ld.com (SYN# 0077 19980331\R-0010.SOL)
R - Professional, Administrative and Management Support Services Index Page
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