DHHS/PHS/FDA/Office Of Facilities, Acquisition, And Central Services, Division of Contracts and Program Management, HFA-512(COB), 5600 Fishers Lane, Rockville, MD 20857

R -- ADVERTISING/EDUCATION OUTREACH PROGRAMS SOL 223-99-8001 DUE 052998 POC John D. Speer, Contract Specialist or Deborah Smith-Castle, Contracting Officer, 301/443-0424 The Food and Drug Administration (FDA) has a requirement to conduct advertising campaigns for various FDA centers to include the Office of the Commissioner. The FDA intends to award a task order type contract for a base year and four option years. The selected contractor shall work closely with the FDA staff to develop and conduct outreach programs to communicate to external audiences policies and programs undertaken by the Agency. These outreach programs include advertising, media, direct mail, grassroots, and public education campaigns. The target audiences consist of health professionals, regulated industries, the general public, or key segments of the general public such as the young, the elderly, or people with particular medical conditions. The selected firm must have full service marketing communications capabilities with experience across media and across the country. The selected firm shall be proficient in advertising, media planning, media buying, research, direct marketing, and public relations. (0086)

Loren Data Corp. http://www.ld.com (SYN# 0077 19980331\R-0010.SOL)