DHHS, PSC, DAM, GAB, Room 5-101, Parklawn Building, 5600 Fishers Lane, Rockville, MD 20857

R -- RECRUITMENT CAMPAIGN SERVICES FOR THE OFFICE OF NATIONAL DRUG CONTROL POLICY SOL 282-98-0045 POC Janet H. Miller, Contracting Officer, Michele Trotter, Contract Specialist (301) 443-2475 E-MAIL: Program Support Center, mtrotter@psc.dhhs.gov. The Program Support Center, Department of Health and Human Services, anticipates negotiating a contract on a sole source basis with The Advertising Council, Washington, D.C., for the performance of three tasks (1) to serve as the Office of National Drug Control Policy's (ONDCP) Clearinghouse for public service advertisements, and to implement a process for determining the eligibility of submitted public service advertisements that will be consistent with the underlying goals of the ONDCP Media Campaign which can be used by media outlets as part of the media match component of the Campaign; (2) to review the costs associated with the production of new advertisements to determine eligibility and propriety of reimbursement; and (3) to create, produce and manage a Parent Recruitment Campaign to spur an increase in parental/adult participation in local anti-drug groups to promote education. The Advertising Council, a 501(c)(3) non-profit organization is considered to possess unique qualifications to focus public attention on relevant issues through advertising and communications programs that mobilize the public will to deal with important issues and help promote the necessary citizen action to address the issues effectively in that process. The Advertising Council, since its inception, has marshaled volunteer talent from the advertising and communications communities, the facilities of the media, and the resources of the business and non-profit communities to create awareness, foster understanding and generate appropriate public response. The Advertising Council has risen to preeminent stature in advertising in the community and has been responsible for the creation and management of the majority of public service advertising in the United States; they stand in a unique position to analyze advertisements that may be appropriate to stock the media match component of the campaign. With respect to reviewing the propriety of public service announcements, The Advertising Council currently engages in a creative review process at all iterative stages of public service ad creation. The Advertising Council, at present, conducts production advertisements for ten Federal agencies and 30 not-for-profit organizations, including the United Negro College Fund, the Leadership Conference Education Fund, and the America's Promise-the-Alliance for Youth. The Advertising Council has historical expertise considered necessary for analyzing the propriety of production costs associated with the creation of a range of new advertisements designed to fulfill the goals of the campaign. The Advertising Council has extensive experience in developing, executing, managing, and media placement of public service advertising/recruitment campaigns, having performed such campaigns for the Coalition for America's Children, Covenant House, Earth Share, American Red Cross, United Way, and the Points of Light Foundation. Statutory authority for the sole source is 41 U.S.C. 253(c)(1), as implemented by section 6.302-1 of the Federal Acquisition Regulations, only one responsible source and no other supplies or services will satisfy agency requirements. The contract period will be a base year plus four one-year options. Offerors able to provide the required service are invited to identify their interest and ability to meet the requirements by submitting their qualifications/capabilities and any other information which shows a bona fide ability to meet this requirement. If no affirmative responses are received to determine that a comparable source more advantageous to the Government is available, a contract will be awarded to the above named source. No solicitation documents exist and requests for such documents will be considered non-responsive and not accepted. See Note 22. Posted 07/15/98 (W-SN223451). (0196)

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