|
COMMERCE BUSINESS DAILY ISSUE OF JULY 28,1998 PSA#2146U.S. Information Agency, International Broadcasting Bureau, Office of
Personnel and Administration, Contracts and Procurement Division,
B/PA/AC, Room 1645, 330 Independence Ave., S.W., Washington, DC 20547 B -- NATIONAL SURVEY OF MAPUTO, MOZAMBIQUE SOL n/a POC Contact
Point/Contracting Officer: Lesley D. Isaac, Contracting Officer, (202)
619-1623 (Voice) and (202) 205-1921 (Fax). This public notice is also
a written Request for Quotation (RFQ) No. B/PA-98-24 pursuant to
procurement of the required services described below using the
"Simplified Acquisition Procedures" specified in Part 13 of the Federal
Acquisition (FAR). Price quotations submitted in response to this RFQ
that exceed the Simplified Acquisition Threshold (as specified in FAR
Subpart 2.101, Definitions) will not be considered as responsive to
this RFQ. The U.S. Information Agency's International Broadcasting
Bureau (IBB) has a requirement, subject to the availability of funds,
for a contractor to obtain quantitative data on the size, composition,
and media habits of the audience for Voice of America (VOA) broadcasts
in Maputo, Mozambique. Quoters are herein requested to submit written
price quotations and technical capabilities/experience information for
conducting a national audience survey as outlined below. SECTION A:
SURVEY REQUIREMENTS 1) Nature of Survey. Audience data shall be
obtained through a nationalsurvey of Maputo that is designed to obtain
the most accurate possible information about: the number of regular
(i.e., weekly) and occasional listeners to VOA's broadcasts; the
demographic characteristics and geographical distribution of the
audience; the size of the regular and occasional listening audience for
other international and domestic broadcasters; and general patterns of
media use. The interviews will be face-to-face and they will be
conducted in the home of the respondent by a trained interviewer. IBB
will require demographic information on each respondent; including
gender, age, native language, ethnicity, education, and occupation and
area of residence. 2) General Responsibilities of Contractor. The
contractor shall be responsible for the project design, translation,
formatting, pretesting, adaptation, and printing of the IBB supplied
questionnaires; developing a Sampling Plan; training interviewers;
supervising fieldwork; cleaning and encoding survey responses; entering
and processing the survey data; ascertaining the representativeness of
the sample and weighting the data and, if necessary; preparing
cross-tabulations in data-books; submitting data on diskette; and
communicating all necessary audience survey information and results to
the Contracting Officer in a timely manner. 3) Sample Design.
Interested quoters are herein requested to submit price quotation for
samples of 1,000 adults, age 15 or older, representative by ethnicity,
gender, age, and education of the population of Maputo. The sample
will be drawn using recognized probability methods, all the way down to
the selection of the individual respondent at the household level. Only
one individual per household shall be selected, and at least three
attempts shall be made to interview selected respondents before
substitution is allowed. A detailed "Sampling Plan", including
stratification criteria, description of the sampling frame, listing of
anticipated Primary Sampling Units (PSU), approximate number of
interviews in each PSU, procedures for selecting households within
PSUs, and procedures for selecting individual respondents at the
household level, shall be submitted to and approved by the Contracting
Officer prior to the commencement of any fieldwork. 4) Questionnaire.
The Contracting Officer will provide the contractor with a set of
questions prepared by IBB for an interview of approximately 45 minutes,
consisting of approximately 70 questions in English, up to 5 of which
may be open-ended questions. This questionnaire will be provided to the
contractor in draft form for suggestions and comments, based on
contractor's knowledge of local cultural and/or political
sensitivities. Following receipt of the contractor's comments, IBB will
finalize the text of the questionnaire for translation by the
contractor into Portuguese and any vernacular languages that are agreed
upon by the Contracting Officer and contractor as being required for
successful administration of the survey. The contractor shall prepare
translations of the questionnairein all languages agreed upon, and the
contractor shall submit these translations to the Contracting Officer
for his/her approval prior to the contractor's conducting a pretest.
The contractor shall be responsible for compiling a comprehensive list
of both local and international broadcast media available in the local
environment of the areas to be surveyed. This information will be used
to compile a precoded list of stations on the survey and shall be
submitted to the Contracting Officer for approval prior to finalization
of the questionnaire. Following IBB's review of any contractor comments
and the Contracting Officer's final approval of the translations of the
questionnaire, the contractor shall prepare final versions of the
questionnaire in Portuguese and other languages as agreed to in a form
suitable for use by interviewers. 5) Pretest. The questionnaire shall
be pretested by the contractor prior to the commencement of the
fieldwork. At least 25 pre-test interviews shall be conducted by the
contractor. The contractor shall provide the Contracting Officer with
a written report of the results of the pretest, along with details of
any problems encountered and any suggested remedies, prior to the
commencement of any fieldwork. 6) Fieldwork. Interviews shall be
conducted by experienced field workers who will be thoroughly briefed
by the contractor prior to commencement of any fieldwork. The
contractor shall ensure that interviewers are thoroughly familiar with
household and respondent selection procedures, call-back procedures,
and the structure of the questionnaire, including routing and
filtering. Interviewer training shall include practice sessions in
administering the questionnaire. A minimum of 10% of interviews shall
be back-checked, and 5% of the interviews shall be accompanied by a
team supervisor. Quoter's responses to the RFQ Contractors' proposals
shall include a description of the professional qualifications of all
proposed interviewers and a description of the specific training that
shall be provided to interviewers to ensure their proper understanding
of the survey instrument. 7) Data Processing. The contractor is
responsible for data-entry, cleaning, and processing. The contractor
shall provide printed tabulations of survey results, including
percentage responses to all questions, broken down by gender, age
group, and educational level and urban/rural status. Tabulations shall
show weighted and unweighted base for each question. The contractor
shall supply data to the Contracting Officer as an SPSS portable
(*.por) or SPSS for Windows (*.sav -- Version 6.1 or lower) file with
a complete data-dictionary of variable names. The contractor shall also
supply raw data on computer diskettes in ASCII fixed format with an
accompanying codebook identifying locations of all variables and coding
scheme. There shall be one data-record for each respondent, and the
records shall be of fixed length. If weights are used, weighting
factors shall be in the same position on each record, with location
specified in the codebook. Each record shall include a unique
respondent ID number, interviewer ID number, PSU ID number, and codes
for the precise location and date of each interview. Each record shall
include demographic information about the respondent, including:
gender, exact age, education level, occupation, and ethnicity. In
addition to exact age, the record for each respondent shall be coded by
age group as follows: 15-24; 25-39; and 40+. This coding scheme shall
be the age categories used in the printed tabulations mentioned above.
8) Technical Appendix. When delivering printed tabulations and raw
data, the contractor shall provide a "Technical Appendix" which shall
include the following items: -A complete Sampling Plan, including lists
of PSUs and individual sampling points, and the number of interviews
conducted at each sampling point -Details of response rates
-Interviewer instructions -A brief report on survey operations,
including any practical difficulties encountered by the contractor
conducting the survey -The estimated sampling error -The weighting
scheme, including details of how the weighting factors were developed
and applied by the contractor, as well as the demographic data on which
weights were based. 9) Summary of Deliverables. See the preceding
paragraphs for detailed descriptions of the specific requirements for
each contract deliverable. The four Deliverables to be provided to the
Contracting Officer by the contractor under this contract are as
follows: a. Raw data from the survey compiled on computer diskettes. b.
A complete data-set of all survey responses formatted as a SPSS file.
c. Printed tabulations of all survey results. d. A Technical Appendix
per Subsection A.8. 10) Delivery Schedule. The contractor shall perform
the work under this contract in accordance with the following Delivery
Schedule: a. Provision of the detailed Sampling Plan to the
Contracting Officer within 2 weeks of contractor's receipt of
confirmation of contract award. b. Submission of the translated
questionnaires within 2 weeks following contractor's receipt of the
IBB's draft questionnaire. c. Pretesting to be completed and a Pretest
Report submitted to the Contracting Officer by the contractor within
2 weeks of the Contracting Officer's approval of the questionnaire
translations. d. After pretesting and the Contracting Officer's
approval of the contractor's Pretest Report, interviewing fieldwork
shall begin within 2 weeks and shall be completed by the contractor
within an additional 8 weeks. e. Cleaned, verified and processed data
and the "Technical Appendix" shall be delivered to Contracting Officer
not later than 6 weeks after conclusion of all fieldwork (See
Subsections A.6, Fieldwork and A.8, Technical Appendix). SECTION B:
SUBMISSION OF RESPONSES TO THE RFQ (i.e., PRICE QUOTATIONS AND
TECHNICAL INFORMATION) In the event that all price quotations for the
work specified in this RFQ significantly exceed IBB's budget, the
Government reserves the right to reduce the scope of the work specified
herein. This action could include reduction in the overall sample size
and/or restriction of the geographical universe covered during the
survey. Each quoter's response to this RFQ shall include sufficient
quantitative/qualitative information on the following technical items
to enable IBB to objectively evaluate the quoter's
capabilities/experience to successfully perform the work specified in
above Section A of this RFQ: a. A detailed description of the proposed
research methodology to be used by the quoter for this work, including
a specific listing of organizations the quoter shall use for performing
the fieldwork (if subcontractors are to be used by the contractor); b.
Current information on the qualifications of the quoter's office and
field staff who will participate in performing the work specified in
above Section A of this RFQ; c. Specific information on the quoter's
past experience in conducting media research and survey research in
Mozambique and other Southern and East African countries. d. A detailed
description of the proposed fieldwork plan, including the quoter's
proposed "Sampling Plan" and sampling procedures, the number and type
of sampling points, and manner in which interviews shall be allocated
across the population of the region covered in the survey; and e. A
schedule showing the time required for each phase of the project,
consistent with the "Delivery Schedule" specified in above Subsection
A.10. SECTION C: SPECIFIC TIMETABLE Upon contract award, the
Contracting Officer will provide the contractor with a specific
"Timetable", including the contractor's Delivery Schedule prepared in
accordance with the above Subsection A.10, for the contractor's use in
completing all phases of the work; as agreed to between the
Contracting Officer and the contractor; and also including exact dates
when each portion of the work shall be completed. This Timetable will
be based on schedule submitted by contractor (as specified in Item e.
of above Section B) with its price quotation, with any modifications
to this Timetable being mutually agreed upon by the contractor and the
Contracting Officer. If delays in the work are required due to
circumstances beyond the contractor's control, the reasons and
anticipated length of such delays shall be immediately reported to the
Contracting Officer. Unless written approval is granted by the
Contracting Officer, all Deliverables shall be received by the
Contracting Officer by the dates specified in the Timetable. SECTION D:
SELECTION CRITERIA A contract (i.e., Purchase Order) award will be made
by the Contracting Officer based on: A) the quoter's Technical
Capabilities/Experience (for which there are five (5) equally weighted
subcriteria); and B) the quoter's Price quotation. Of the two
Selection Criteria, Technical Capabilities/Experience is the
significantly dominant criterion over the Price criterion. The
Technical Capabilities/Experience subcriteria are as follows: 1.
Demonstrated experience in conducting quantitative research on
broadcast media. 2. Demonstrated experience in conducting survey
research in Mozambique and/or other Southern and East African
countries. 3. Quality of the proposed sampling technique. 4. Quality of
the proposed procedures for data collection, entry, and verification.
5. Ability to complete the project in a timely manner by complying with
Subsection A.10, Delivery Schedule. Each response to this RFQ shall
also include a schedule showing the key project milestone dates (i.e.,
project start-date; completion date; dates of key events within a
project activity; beginning/ending dates, etc.). In addition to
specifically addressing the above-stated technical items, a quoter's
response to this RFQ shall also provide technical details on any
proposed subcontractors who would be engaged to work on this project.
Omission of any of the information requested in above Section B.
pertaining to the quoter and/or any subcontractors proposed by the
quoter in performing this contract, will weigh against the quoter
during the Contracting Officer's evaluation of the quoter's response to
this RFQ. Firms interested in the above described work are requested to
submit their responses to this RFQ (i.e., Technical
Capabilities/Experience and Schedule information, and Price quotation)
by close of business (5 p.m. EST), Friday, August 7, 1998, and they
shall reference this RFQ No. B/PA-98-24 in their transmittal letter to
the Contracting Officer. All questions (technical or otherwise) by a
prospective quoter regarding this RFQ shall be in writing. Any
questions and the quoter's complete written response to this RFQ
(including Price quotation) shall be sent directly and only to the
Contracting Officer for this procurement, Mr. Lesley D. Isaac, via
facsimile at (202) 205-1921. The Price quotation submitted as part of
an quoter's response to this RFQ shall be on a separate page from the
above-requested Technical Capabilities/Experience and Schedule
information. In addition to the quoter's proposed Total Contract Price,
the quoter's Price quotation shall be further broken down into the
following component prices: a) preparation of work; b) fieldwork; c)
data processing; d) report preparation; and e) miscellaneous. The
Contracting Officer has found and determined that this proposed work is
appropriate for an "unrestricted" procurement pursuant to FAR Subpart
19.502 (Setting Aside Acquisitions). All responsible sources may submit
a quotation which will be considered. Posted 07/24/98 (W-SN228110).
(0205) Loren Data Corp. http://www.ld.com (SYN# 0016 19980728\B-0001.SOL)
B - Special Studies and Analyses - Not R&D Index Page
|
|