Health Care Financing Administration 7500 Security Blvd., Baltimore, MD. 21244-1850

U -- MEDICARE PREVENTIVE SERVICES AWARENESS CAMPAIGN POC Susan E. Crizer, Contracting Officer, (410) 786-5167 The Health Care Financing Administration (HCFA) intends to procure, under Simplified Acquisition Procedures the following services: A contractor who will place 45 to 50 thirty-second commercial spots in the Baltimore, Philadelphia, Atlanta, and Cleveland television markets. The Beta Master Tape of two 30-second spots will be provided by HCFA. Programs should be selected based on "Q" ratings for African American women over 65. They should be placed during non-preemtable daytime programming in a 4 week period from October through November. The Beta Master Tape of two 30-second spots will be provided by HCFA. In the event of multiple awards, HCFA will select a vendor based on the cost for reaching the highest number of target audience. HCFA will also give consideration to reaching the target audience by running the spots as Public Service Annoucements, running local new stories or other enhancements such as identifying local corporate sponsors and/or running billboards around the spots. The contractor must coordinate with "designated HCFA contractor" in developing graphic and audio presentations of local contact information to be added to the spots provided by HCFA. Anticipated award date no later than 9/30/98. All technical questions concerning this announcement should be directed to: Steve Pusateri (410) 786-3214. Acquisition questions should be referred to Susan E. Crizer (410) 786-5167. Posted 07/28/98 (I-SN229426). (0209)

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