U.S. Environmental Protection Agency, Program Contract Service Center (3803R), 401 M Street, SW, Washington, DC 20460-0001

R -- MOVIE THEATER OUTREACH FOR EPA'S EMERGENCY PLANNING AND COMMUNITY RIGHT TO KNOW ACT SOL RFQ-DC-98-00227 DUE 093098 POC John J. Nanartowicz III, Contracting Officer, 202564-4756 WEB: Movie Theater Outreach for EPA's Emergency Planning, http://www.epa.gov/oamhpod1/oppts_grp/dc9800227/index.htm. E-MAIL: Contracting Officer, nanartowicz.john @epamail.epa.gov. The U.S. Environmental Protection Agency (U.S. EPA) intends to award a firm fixed price purchase order using the Simplified Acquisition Procedures of Federal Acquisition Regulation (FAR) Part 12. THIS REQUIREMENT WILL BE PROCURED UTILIZING FULL AND OPEN COMPETITIVE PROCEDURES! This is a combination synopsis/solicitation (RFQ-DC-98-00227) for commercial items in accordance with the format in FAR Subpart 12.6, as supplemented with additional information included in this notice and the RFQ. The Office of Pollution Prevention and Toxics, Information Management Division has a need to make use of the still-slide pre-feature movie public service announcement (PSA) medium to effectively achieve public outreach as an educational tool regarding the Emergency Planning and Community Right To Know Act (EPCRA) and the Toxic Release Inventory (TRI). Background and Purpose: A central focus of the Emergency Planning and Community Right To Know Act (EPCRA) is the goal of providing local residents with information on theexistence and release and other waste management of potentially dangerous toxic chemicals in their communities. With this goal in mind, EPA has developed the Toxic Release Inventory (TRI) as the basis for a public access repository of localized information on the release and other waste management of specifically listed toxic chemicals reported on an annual basis by regulated industrial facilities. Recognizing the need to implement effective public outreach as an educational tool regarding 1) the importance of information on the existence of TRI chemicals in local communities and 2) the existence of available public resources containing local information on the manufacture, processing and otherwise use of these chemicals and how to obtain it, EPA seeks to implement the use of well crafted, geographically targeted and criteria based public service announcements (PSA's). Such announcements will be made through the use of on-screen, still-slide projection advertisements appearing on selected commercial movie theater screens as part of those theaters' pre-feature programs. The purpose of this project is to make use of the still-slide pre-feature movie public service announcement (PSA) medium to address the above stated need for effective public outreach. Successful public outreach will, reasonably, result from well placed messages in selected locations within identified markets. Moreover, as discussed below, maximum achievement of objectives will result through the use of a message context calculated to have the greatest likelihood of public exposure and resulting message absorption. The success of the initiative will at least partially be measured by the resulting public response to the Toxic Release Inventory User Support (TRI-US) hotline, as well as the Envirofacts website -- both established public access resources for local TRI information. The context in which the TRI message is presented encompasses a critical component of the overall plan. Context strategy involves coordinating placement of the subject announcements in specific theaters showing films with themes involving toxic chemicals, public health and the environment. Implementing such a coordination strategy in this way presents an excellent opportunity to promote public awareness on toxics, human health and Agency Right-To-Know initiatives. Delineation of Tasks: TASK 1: The contractor shall produce three full color, quality PSA slides for the screen that reflect messages and formats to be developed by the EPA TRI program with direct input and approval from the EPA Project Officer. The slides shall also contain the following: (a) The TRI-US telephone number; (b) The Envirofax web page address; (c) The EPA emblem and TRI logo. TASK 2: The contractor shall place the three produced and approved on-screen PSA's in selected theaters releasing motion pictures with themes involving toxic chemicals, public health and the environment within identified markets, as specified by EPA, as part of the pre-feature program that precedes all the feature films shown on each of the screens at those theaters during the specified time period. During the specified time period when the slides shall be shown, each theater selected to participate in the PSA program shall have at least one screen showing a film with a theme involving toxic chemicals, public health and the environment. These slides shall be spaced among not more than ten other presenters per slide carousel. The spacing shall result in not less than one exposure every 4.5 minutes during a 15-30 minute pre-feature period prior to the screening of each film. The distribution of these still-slide PSA's shall be, as discussed previously, limited and targeted, and be based around the criteria context of the toxic chemical, public health and environment theme. The PSA's shall be shown over the course of four (4) consecutive weeks, coinciding with the opening of the toxic chemical, public health and environment theme film, in a minimum of 50 theaters before not less than 270 screens, with a minimum total audience exposure of 1,440,000 and minimum total impressions of 4,500,000. The contractor shall be able and prepared to show the PSA's in theaters which would reach an audience from the following communities (Note: this list of communities is illustrative, not definitive): Baton Rogue, LA; Dearborn, MI; Reading, PA; Richmond, CA; East Chicago, IL/Gary, IN; Port Arthur, TX; Camden, NJ; Birmingham, AL; Newark/Jersey City/Elizabeth, NJ; Santa Clara County, CA. TASK 3: The Contractor shall produce one full-color, quality PSA for print publication that reflects a message and format to be developed by the EPA TRI program with direct input and approval from the EPA Project Officer. The print publication PSA shall also contain the following: (a) The TRI-US telephone number; (b) The Envirofax web page address; (c) The EPA emblem and TRI logo. TASK 4: The contractor shall place the print publication PSA in an advertiser or pamphlet to be made available to the public in each of the theaters selected for display of the on-screen still slide PSAs specified in Tasks 1 and 2 above. The contractor shall assure that said publication remains available to the public, and in sufficient quantities for all viewers of the still slide projected PSA's, throughout the entire contract period. Assumption: The EPA will be given a 50% non-profit organization discount. TERM: This requirement shall start on the effective date of the purchase order and extend through January 22,1999. EVALUATION FACTORS: The Government shall evaluate competing offers on the basis of the following factors, which are listed in order of descending importance. TECHNICAL: The offers will be evaluated on the technical merits of the following criteria: (a) Demonstrated experience in developing quality, creative, attractive full-color theater screen PSA's and/or advertisements; (b) Access to major movie theaters across the United States of America which will be releasing a film with a theme involving toxic chemicals, public health and the environment; (c) Ability to place the theater screen PSA's in the above designated markets in appropriate theaters for the designated time period; (d) Ability to feature the print publication PSA in magazine advertiser or pamphlet format in each theater selected for still-slide screen PSA's; (e) Adequacy and appropriateness of cost estimate to reflect understanding of work required. PAST PERFORMANCE: Provide three (3) of the most relevant and related references for similar work in terms of size and scope over the past three years. Provide the following information: (a) the name and address of the organization for which services were performed; (b) the current telephone number of a responsible technical representative of the organization and the current business contact; (c) the contract number, if applicable; (d) the type of contract performed; and (e) a brief description of the services provided, including the length of performance and total dollar amount. FACTORS: (All subfactors are of equal importance) The Government will evaluate the merits of each Offeror's past performance as follows: (a) Quality of product/service; (b) Timeliness of Performance; (c) Cost Control; (d) Business Relationships; and (e) Customer (end user) satisfaction. All the factors will be considered equally and the offeror(s) will receive an overall rating of Outstanding, Very Good, Acceptable, Marginal or Unacceptable. The Government may obtain past performance information from the references indicated in the offeror's proposal, from other customers known to the Government, and from any other applicable sources having useful and relevant information. Past performance will be evaluated based on consideration of all relevant facts and circumstances. Award may be made from initial offers without discussions. If discussions are held, offerors selected for discussions will be given the opportunity to address unfavorable past performance reports. However, prompt corrective actions in isolated instances may not outweigh overall negative trends. Should an offeror have no past performance history, they will receive a neutral score. A neutral score will have no positive or negative effect on the evaluation results. For copies of the complete Request for Quotation, please visit the U.S. EPA Website at http://www.epa.gov/oamhpod1/oppts_grp/dc9800227/index.htm, or E-mail the Contracting Officer at "nanartowicz.john @epamail.epa.gov" for a copy of the solicitation package. The Contracting Officer can be reached at 202-564-4756. You may be able to retrieve a copy of the request for quotation package on or about September 15, 1998. RFQ Submissions: Please provide the following information with your quotation: 1) FAR 52.212-1, Instructions to Offerors-Commercial; (2) FAR 52.212-3, Offeror Representations and Certifications-Commercial Items. Quotes are due in writing no later than September 30, 1998, 12:30 pm EST. Two (2) copies of all quotations should be delivered to the following address (fax/e-mail copies will not be accepted): U.S. EPA, 401 M Street S.W., Mail Code 3803R, Washington, D.C. 20460 Attn: Mr. John J. Nanartowicz III -- -HAND CARRY ADDRESS TO -- - 1300 Pennsylvania Avenue, N.W., Bid and Proposal Room 6th floor, Washington, D.C. 20003 Attn: Mr. John J. Nanartowicz. Posted 09/14/98 (W-SN249307). (0257)

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