DYNAMIC BUSINESS PLANNING WORKSHOP NOVEMBER 9 & 10, 1998 Presented By: John M. Wetjen, Focus on Effectiveness, Richard D. Stacy, R & K Consulting To survive and prosper in today's highly competitive, rapidly changing business environment, successful organizations systematically Plan business strategies, take Actions to Implement those strategies, relentlessly Improve processes and operations and Measure success. This workshop is a must for growth organizations and entrepreneurial businesses! You'll learn how to apply a market-driven, customer-focused, Dynamic Business Planning Model which is owned, clearly understood and driven by all-that produces desired results. In this highly interactive workshop, you will learn tools and techniques to: 1. Identify, Analyze and Integrate the Purpose of the Business with Customer Requirements, Markets and Competition, Opportunities and Threats, Financial Requirements and, Company Strengths and Weaknesses. You'll formulate Business Strategies for the next 12 to 36 months. 2. Design Action Plans with timelines and assigned responsibility to implement, and monitor and modify these strategies as things change. 3. Identify, improve and/or design key Business Processes to reduce cost, enhance revenues and provide value-added outcomes to customers and the business. 4. Communicate the Plan to the organization. 5. Measure success. Participants include CEO's, CFO's, COO's and other executives responsible for development and execution of Business/Strategic Plans. Team participation is highly recommended. You'll work with two outstanding leaders in business planning and organizational development. John Wetjen has more than 20 years of experience in business operations, planning and quality management. He is particularly adept in identifying organizational issues and implementing creative and innovative solutions in diverse environments including health care, services, manufacturing and technology. Richard Stacy has 26 years of progressive and successful human resources management and development experience, including quality and process management expertise. Mr. Stacy has guided organizations through significant cultural transformation in various settings by developing shared visions and strategic directions. Pre-Register today 703.277.7700. This limited enrollment workshop will be held at Mason Hall on George Mason University's Fairfax campus from 815am to 400pm. Fee for the two-day workshop is $365; lunch, refreshments and workshop materials included. Free parking on campus. Class size limited to 30 participants. Don't delay! Visa, MasterCard, or check accepted. Registrant's will receive a class schedule and directions to campus parking and Mason Hall in advance. Cancellations received five working days before the class are refundable minus a $10 service charge. Thereafter, registration fees are not refundable, but may be applied to future seminars. Posted 10/06/98 (W-SN259340).

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