DIRECTORATE OF CONTRACTING, BLDG 4022, FORT KNOX KY 40121-5000

B -- ADVERTISING INVESTMENT ANALYSIS SOL USAREC-8342-0000 POC STEPHANIE BOWMAN FAX (502) 624-7165/5869 (Site Code DABT23) The Unites States Army Recruiting Command (USAREC) is seeking sources to quantify the return on its national, brand building advertising investment and to evalute the effectiveness of efforts to promote Army opportunities in different regions of the country. Interest parties should submit the following information: 1) company portfolio; 2) methods for evaluating both local and national advertising return on investment; 3) references of past work experience. This request for information is for the sole purpose of identifying potential sources for possible future solicitations and industry coordination of the statement of work. This is not to be construed as a commitment by the Government, nor will the Government pay for the information solicited. Telephone responses will not be honored. Respondents will not be notified of the results of the review. This information should be submitted no later than 8 January 1999 to: ATTN: Stephanie Bowman, Directorate of Contracting, Building 4022, Fort Knox, Kentucky 40121-5000. Posted 12/09/98 (I-SN278786). (0343)

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