|
COMMERCE BUSINESS DAILY ISSUE OF DECEMBER 15,1998 PSA#2242FPI BOARD OF DIRECTORS' DECISION ON SIGNS, DECALS AND RELATED ITEMS The
Board of Directors for Federal Prison Industries, Inc. (FPI) now issues
its decision regarding FPI's proposal to significantly expand its
production of signs, decals and related items (hereinafter referred to
as "signs"). As required by statute, FPI prepared a comprehensive
impact study which analyzed the potential impact that FPI's expansion
of production may have on private industry and labor. On March 27,
1998, FPI sent out "early notification" letters to various sign
industry vendors, trade associations and other interested parties. The
letters stated that FPI would soon begin work on an impact study
covering FPI's proposal to significantly expand its production of
signs. The letters also invited recipients to submit any information
which might be of use for the impact study. FPI announced, in the June
15, 1998, edition of the Commerce Business Daily, its plans to present
its proposal to the Board of Directors; described the procedures for
obtaining a copy of the impact study; and invited public comment on its
proposal. Copies of the impact study were sent to various
manufacturers, trade associations, labor representatives and private
individuals. FPI received written comments on its proposal from three
sources, prepared responses to those comments, and submitted all such
information to FPI's Board of Directors. Members of the Board reviewed
all of the materials, including all comments received from interested
parties. The Board also heard in-person comments from a sign
manufacturer who is also a member of the sign industry's primary trade
association during a hearing held on October 20, 1998, in Washington,
DC. The Board wishes to thank all parties who took the time and made
the effort to submit comments. The industry's written and oral comments
were helpful in developing a clearer picture of the industry and its
concerns. The Board is now called on by statute to make a determination
as to whether the proposed significant expansion in the production of
signs would result in FPI's assuming no more than a reasonable share of
the market and not cause an undue impact on the industry. In reaching
our decision, we have relied on the impact study, with the additional
insight that the private sector has afforded us. Issues Objections to
FPI's proposal centered on two main arguments: first, that by
increasing its sales, FPI will limit the amount private vendors may
increase their own sign sales; and second, that FPI's sign production
is focused on a narrow niche of the sign market and FPI's impact on
that specific niche is too great. The Board examined both of these
arguments very carefully. The Board recognizes that every sale of signs
(or any other product or service) by FPI is a sale not made by a
private vendor. However, the evidence presented to the Board makes
clear that the sign industry is healthy and experiencing steady growth.
FPI has requested to increase its annual sign sales from $9 million
during FY 1998 to $32 million in FY 2004. During this same period, the
total domestic market for the types of signs made by FPI is projected
to grow by almost $1.6 billion. It is our belief that the growth in
the total domestic sign market will provide private sign vendors with
ample opportunity to significantly increase their sales during the next
five years. The Board received written comments and heard in-person
testimony that FPI's expansion proposal would result in an undue burden
on the interior architectural and modular sign systems segment of the
sign market. We were told that FPI had overestimated the size of this
segment of the market. Upon reviewing all of the material related to
these criticisms, we feel FPI's increase in sign sales will not create
an undue burden. The impact study calculates the total domestic market
for architectural signs to be $535 million. The Board heard testimony
from a private vendor that this market segment is closer to $200
million. The vendor, speaking on behalf of the sign industry's
principal trade association, suggested that only a small number of
companies are active in the architectural or modular sign systems
segment of the market, and that an increase in FPI's production would
have an especially strong impact. The Board acknowledges these
concerns, but we feel the evidence does not warrant rejecting FPI's
growth proposal. The Board first points out that FPI manufactures a
variety of sign and decal items, substantially diversifying its
production within the sign industry. We also feel it important to note
that the manufacturer making this argument allowed that her firm also
produces a diverse variety of sign items, limiting the potential
impact which could result from FPI's expansion proposal. As to the
accuracy of FPI's market estimates, the Board notes that the impact
study provides a clear methodology for how each market estimate is
calculated. We wish to emphasize the credence we lend to the report of
the FPI Methodology Review Panel (included as an attachment to the
impact study). The Panel's report was prepared in response to our
request for an objective review of FPI's methodology in calculating
Federal procurements. The Board notes that while we received criticism
of FPI's estimate of this segment of the market, no interested party
provided any type of supporting materials or data to substantiate a
lower estimate. Based on in-person testimony presented, we again
reviewed the section of the impact study analyzing the potential impact
on the private sector. The Board has historically placed an emphasis on
the extent to which private companies are reliant upon the Federal
market as a measure of potential impact. The study identified only five
vendors who obtain more than 20% of their total sales from the Federal
government. Only one of these vendors was identified by commenters as
participating in the architectural/modular sign systems segment of the
market. From materials presented to us, the Board concludes that this
particular vendor 1) chose not to offer any information while FPI was
preparing its proposal; 2) opted not to submit any comments in response
to FPI's impact study; and, 3) decided not to respond to FPI's request
for a private sector partner to manufacture signs. The Total Domestic
Sign Market FPI's impact study provides a thorough analysis of the
total domestic sign market. The impact study estimates the total
domestic market for the types of signs manufactured by FPI will be $3.9
billion in 1999. The Board did not receive any written or in-person
comments challenging this estimate. FPI's impact study projects this
market to grow 7% annually through 2004. Several commenters questioned
this projection. However, when we inquired as to what a more accurate
figure may be, commenters were either unable or unwilling to offer an
estimate. Two commenters stated they "had no crystal ball" and thus
would not make a projection. However, the manufacturer who testified
before the Board stated that her company has targeted its future growth
at 10% annually. This would appear to validate FPI's estimate of 7%
annual growth for the industry. It is the Board's impression that the
commenter was primarily focused on her firm's rate of return on
investment. The commenter did not provide the Board with reason to
believe any of her firm's existing workers may be in danger of
displacement as a result of FPI's expansion proposal. The levels of FPI
production approved by the Board will equate to only 0.6% of the total
domestic sign market in FY 2004, a slight increase from 0.4% in FY
1998. FPI's increase in sales will be more than offset by growth in the
total domestic sign market. Despite the approved levels of production
in this decision, sign sales available to private vendors will
nevertheless increase significantly. Measuring the levels of production
approved in this decision against the total domestic sign market, we
see that in FY 1999, sign sales available to private vendors totaled
approximately $3.9 billion. By FY 2004, presuming the growth projected
by the impact study occurs, the amount available to private vendors
will grow to $5.4 billion. This "expanding pie" allows for FPI to
increase its own sales while allowing private vendors to continue to
increase their sales. Federal market Information provided to the Board
included conflicting projections regarding the current and future size
of the Federal sign market. In its proposal, FPI estimated the Federal
sign market to be $69.5 million in FY 1998. In testimony before the
Board, a representative of the sign industry's trade association
claimed FPI's estimate was flawed by overstating the amount of signage
purchased per square foot of facility space. The commenter suggested
the Federal sign market was smaller than FPI's estimate. Following the
hearing, the commenter submitted additional information further
challenging FPI's estimate of the Federal sign market. The Board
recognizes the differing estimates of the Federal sign market represent
a discrepancy. Since we rely heavily upon the Federal market data when
rendering a decision, it is crucial we have confidence in the data's
accuracy. As noted earlier, FPI's impact study includes complete
documentation of how its estimate is calculated. In contrast, the
commenter criticizing FPI's estimate of the Federal market offered only
limited anecdotal evidence, supplied after the Board's hearing. The
Board also noted the commenter's testimony that signs purchased by
Federal customers are often bought in ways beyond the GSA contract
schedule. This substantiates a contention from FPI's impact study that
data covering Federal sign buys is significantly under reported. In
light of the evidence presented to us, it is the Board's opinion that
FPI's estimate of the Federal sign market is reasonable. The Board made
a particular note of the fact that the manufacturer presenting
in-person testimony obtained less than 2% of its total sales from the
Federal government. The presenter allowed that even if her firm reached
its growth goals, only 10% of its sales would be from the Federal
market. The Board also notes that FPI is restricted by statute to only
selling its products and services to the Federal government. The vast
majority of the domestic market for almost every product and service
provided by FPI is available solely to private vendors. Indeed, the
total domestic market for signs is significantly larger than the
Federal market. Production Levels After careful review, it is the
Board's decision to approve the expansion proposed by FPI staff. The
Board is mindful of the concerns raised by private vendors and does not
authorize FPI's expansion lightly. However, we believe that FPI's newly
approved level of sales for signs will aid in providing additional
inmate jobs while resulting in minimal impact on the sign industry. The
Board approves FPI to increase its production of signs, decals and
related items to the following levels: FY 1999 $ 16 million; FY 2000 21
million; FY 2001 25 million; FY 2002 28 million; FY 2003 30 million;
and, FY 2004 32 million Given the difficulty in achieving an exact
level within a given year, FPI may exceed the annual limits by
insubstantial amounts, so long as the aggregate over the five year
period does not exceed $152 million. The Board believes this increase
in sales to the Federal government, coupled with a projected total
domestic market growth rate of 7% annually, will effectively minimize
FPI's impact on the private sector. In light of the data from the
impact study, as well as comments submitted by interested parties and
the oral testimony presented before the Board, we feel FPI's increased
sign production will not place an undue burden on the sign industry.
Rather, we believe the evidence is clear that the growth opportunities
available to the industry will be equally as significant as the
approved increase in FPI's sign sales. Additional Board Review In
addition to its current and semi-annual publication of sales data in
the Commerce Business Daily, FPI will compile its sign sales at the end
of each fiscal year, and provide a copy of this information to all
interested parties. Should any party believe that circumstances such as
(but not limited to) overall industry growth or Federal procurements
have changed sufficiently that FPI's authorized production is having a
substantially greater impact than anticipated in this decision, that
party may provide such written information to the Board. The Board will
then review the information and, if warranted in light of the
information supplied, reexamine FPI's authorized production levels.
Decided this 30th day of November, 1998. For the Board of Directors:
Joseph Aragon, Chairman Posted 12/11/98 (W-SN279486). Loren Data Corp. http://www.ld.com (SYN# 0387 19981215\SP-0004.MSC)
SP - Special Notices Index Page
|
|