Department of Transportation, National Highway Traffic Safety Administration, Office of Contracts and Procurement (NAD-30), 400 Seventh Street, S.W., Washington, D.C. 20590

B -- TWO (2) YEAR MEDIA SUPPORT FOR REGION II SOL DTNH22-99-Q-09003 DUE 020699 POC Mike Adorno, Contract Specialist, (202) 366-4663 or Janice B. Flemming, Contract Officer, (202) 366-9564 The National Highway Traffic Safety Administration (NHTSA) intends to issue a competitive Request for Quotation for Media Support services for Region II to promote the goals of the Buckle Up America Campaign and highway safety in general. The contractor shall review all materials, develop, and present a Region II Buckle Up America marketing plan to Region II for approval. The contractor shall generate print and broadcast media visibility for Buckle Up America activities to increase belt use, and achieve the national state safety belt use goals. The activities to generate the visibility shall include but not limited to: 1) Media Roll-Out Events, 2) Special Event Publicity, 3) Events for Dignitaries, 4) The contractor shall establish and maintain contact with the major print and broadcast media providers in the major media markets of Region II. The contractor shall identify and solicit the New York City area (the metropolitan media market), newscasters and other personalities to become Buckle Up America campaign partners. The contractor shall seek and identify at least twelve (12) private, public sector and cultural/ethnic organizations in Region II that will work in partnership with the Region II Office. The contractor shall promote corporate participation in the Buckle Up America Campaign, the Network of Employers for Traffic Safety (NETS)), Safe Communities, the Buckle Up America Awards, and other supportive programs and award campaigns to encourage the widespread adoption of the safety belt and child safety seat use goals of the Buckle Up America Campaign. The contractor shall work in cooperation with the Region II staff to create, distribute and promote a minimum of six news stories for the print and broadcast media supporting Buckle Up America, about the efforts of the following groups and topics throughout Region II: 1) Health Care Professionals, 2) Law Enforcement Officers and Officials, 3) Crash Victims and Survivors. A Simplified Acquisition is anticipated for a period of 24 months. The Request forQuotation will be mailed to those organizations responding in writing to this announcement. Telephone requests will not be accepted. The anticipated issuance date of the Request for Quotation is January 4, 1999. Posted 12/17/98 (W-SN281237). (0351)

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