Loren Data Corp.

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COMMERCE BUSINESS DAILY ISSUE OF MARCH 11,1999 PSA#2300

Administrative Contracts Service Center (3803R), Environmental Protection Agency, Ronald Reagan Building -- 7th Floor, 1300 Pennsylvania Avenue, N.W., Washington, DC 20460

B -- OUTREACH SUPPORT SERVICES SOL PR-HQ-99-15520 POC Mekeba S. Brown WEB: Click Here to Go to the RFP Web Site, http://www.epa.gov/oamhpod1/admn_placement/9915520/index.htm. E-MAIL: Click Here to Contact the Contract Specialist via, brown.mekeba@epa.gov. An amendment will be issued today about Noon local time to the solicitation listed above. Please check the Web Site listed below for the amendment. (Althernate address for the Web Site: http://www.epa.gov/oam/hpod.) Hardcopies of the amendment has been sent to those companies which previously received hard copies of the original solicitation. Also, posted on the Web Site are Questions submitted in reference to the RFP and the corresponding Answers. Those Q and A's are also listed below. 1. Is it a true statement that bidding firms would develop, as a response to the RFP, A) a document outlining our approach to performing all the tasks listed in your Statement of Work B) a portfolio consisting ONLY of samples of previous PSA campaigns or Internet services, all of which must be from different campaigns C) members of a company's staff may not submit items from the same campaign D) a budget for a one-year period of work (although whether 1, 2 or 3 campaigns would be required in a year is unknown)? ANSWERTO #1 A) Yes B) Yes C) Yes D) The Level of Effort clause listed in Section L of the solicitation details the hours per Professional Level to propose for the contract. This is the total number of hours (4,959 hours per contract period) that will be used under any resulting contract. 2. Are there any hard costs, such as duplication of video/audio PSAs, printing of brochures, mailing costs etc. that would be paid directly by the EPA? ANSWER TO #2 No, there are no "hard" costs that EPA will pay directly. (The potential offeror by stating directly meant any costs that suppliers would bill directly to the Agency, rather than to the selected contractor and then they would invoice EPA.) The potential offeror must decide how to bill these costs to the contract. 3. If not, are these costs to be included in the category of "Other Direct Costs," which have a $50,000 cumulative ceiling for the life of the contract? ANSWER TO #3 Other Direct Costs (ODCs) have been modified for the Base Period and each Option Period. Please see Amendment 0001 to the solicitation. The total for ODCs is a total $190,000.00 for EACH contract year. 4. What is the correct definition of a "campaign"? On page 1-4 of 10, it states that "a single PSA campaign may be defined to consist of a SINGLE focus group session..." But, on the next page, 1-5 of 10, it states that "A minimum of 6 focus group sessions shall be conducted per campaign." These two statements are a bit confusing to me. ANSWER TO #4 One (1)campaign focus group session may consist of zero to 6 meetings. These meetings will be conducted in 3 regions of the United States: East, MidWest and West. There will be zero to 2 meetings in each region. 5. The number of print, video and audio productions required in one "campaign" is also somewhat unclear. On page 1-4 of 10, it states "A single PSA campaign may be defined to consist of . . . either a single video, audio or print product. Additionally, the Agency foresees the Contractor continuously running an Internet site during the length of the contract." However, on page 1-10 of 10, it states that "one campaign could be television and radio, another could be just radio or just print, yet another could be all three." This also seems contradictory. In addition, it seems that it would make budget estimates difficult, if we figure the budget on a per-year basis. ANSWER TO #5 A single campaign may consist of 1 or more products. A product is a video tape, audio tape or printed brochure or booklet. 6. What is the EPA's definition of a "concept"? Does this mean that the EPA would have detailed storyboards, scripts and/or designs created before consulting the contractor, or would the EPA just have ideas for the contractor then to use to create all the detailed executions of the campaign? ANSWER TO #6 EPA would have ideas for the contractor to use to create all the detailed executions of the campaign, but it will be up to the contractor to come up with storyboards, scripts, designs, etc.. 7. Does the EPA have a contracting firm that is currently performing this service? Are bidders allowed to know the name of this firm? If there is an incumbent firm, have they established an average budget for previous years of the program? ANSWER TO #7 This is a new requirement. There is no incumbent contractor. The original due date for proposals has not changed. Proposals are still due by Noon local time, on Friday, april 2, 1999. Posted 03/09/99 (W-SN306279). (0068)

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