General Services Administration, Federal Technology Service (FTS), Office of Information Security (TI), 7th & D Streets, S.W., Room 5060, Washington, DC, 20407

R -- FEDERAL TECHNOLOGY SERVICES BRANDING CAMPAIGN, FTS OUTREACH, FTS SOL GSA-TIB99010 DUE 033099 POC Howard Parker, Jr., Contracting Officer, Phone (202) 401-7139, Fax (202) 708-7027, Email howard.parker@gsa.gov -- Howard Parker, Jr., Contracting Officer, Phone (202) 401-7139, Fax (202) 708-7027, Email WEB: Visit this URL for the latest information about this, http://www.eps.gov/cgi-bin/WebObjects/EPS?ACode=P&;ProjID=GSA-TIB99010& LocID=246. E-MAIL: Howard Parker, Jr., howard.parker@gsa.gov. The General Services Administration (GSA) as a requirement for communication services. This is a combined synopsis -- solicitation for commercial services prepared in accordance with the format in FAR Subpart12.6 as supplemented with additonal information included in this notice. This announcement constitutes the only solicitation; proposals are being requested and a wriiten solicitation will not be issued SIC Code 7389 applies and the small business size is $5,000,000. During the previous year, there were approximately 20 jobs, ranging from $500 to $10,000 each (the average cost per job was $5,000). The jobs included any one or combination of the following services, which vendor(s) hereunder will be requested to provide: The task is for the creation of various advertising concepts -- print executions of the GSA Federal Technology Service (FTS) brand message. GSA FTS may also require support for the development and implementation of high-level product "umbrella" campaigns and other information outreach activities; including the planning and coordination of FTS marketing activities. (1) Satement of Requirements: GSA FTS has the need to test the brand position and communications strategy of GSA FTS utilizing various executions and promotional activities. To accomplish this, support is required in the following ares. (2) GSA FTS BRANDING PROGRAM: (a) Define the GSA FTS brand, including overall message and supporting communications strategy. This may include the development of a GSA FTS logo, standard colors, fonts, and related approaches to convey a cohesive message and unified appearance for GSA FTS marketing materials. (b) create various advertising concepts -- print executions of the GSA FTS brand message. This may included other GSA FTS promotional activities such as collateral material, events and trade shows, Internet and web sit support (c) Vendor is to recommend a number of focus groups with federal Government IT purchases to define the most appropriate print executions and promotional activities. GSA has estimated 2 to 4 may be appropriate (d) create the advertising executions to be placed in appropriate media, including any associated promotional activities such as collateral materials, direct mail, events and trade shows, Internet and web site support. (e) perform complete media analysis to determine GSA FTS share of voice among competitors and publications, geographic and demographic analysis of subscriber base, and cost per thousand efficiencies. This also includes measuring the effectiveness of related GSA FTS promotional activities. (3) GSA FTS HIGH LEVEL PRODUCT UMBRELLA PROGRAM (a) Develop GSA FTS high-level product umbrellas, in terms of overall message and supporting communications strategy. (b) Create various advertising concepts -- print executions of the GSA FTS umbrella messages. This may include other GSA FTS promotional activities such as collateral material, direct mail, events and trade shows, Internet and web site support; and recommendations regarding appropriate customer outreach tools or events to accomplish GSA FTS business goals. (c) Vendor is to recommend a number of focus groups with federal government IT purchases to define the most appropriate print executions and promotional activities. GSA has estimated 2 to 4 may be appropriate. The use of related marketing activities and collateral materials will be also examined (d) Create the advertising executions to be placed in appropriate media including any associated promotional activities such as collateral materials, direct mail, events and trade shows, Internet and web site support. (e) Perform complete media analysis to determine the impact and effectiveness of GSA FTS umbrellas, in terms of share of voice among competitors and publications, geograghic and demograhic analysis of subscriber base, and cost per thousand efficiencies. This also includes measuring the effectiveness of related GSA FTS promotional activities. As necessary, GSA FTS will provide any backgroung information and research findings that will be helpful to the contractor in meeting the GSA FTS requirements. (4) DELIVERABLES: Creative concept development for testing, develop focus group moderator's guide, attend and moderate focus groups, write report of focus group results, provide videotape of focus group, final advertising concept -- execution (per new ad), final advertising concept -- execution (existing ad) and media analysis (4.1) GSA FTS HIGH-LEVEL PRODUCT UMBRELLA PROGRAM: Create concept development for testing, develop focus group moderator's guide, attend and moderate focus groups, write report of focus groups results, provide videotape of focus group, final advertising concept -- execution (per new ad) final advertising concept -- execution (existing ad) and Media analysis. The contractor will also identify any outside services, and related charges, which will be required to accomplish the work being requested. (5) DELIVERIES FOB destinations. The contractor shall deliver all items to the GSA FTS Project Manager or designated alternate. Vendors are requested to provide turn-around times for normal and rush services. Evaluation Factors: (1) Past Performance on similar Projects- submit a written description and samples of similar work recently performed, (2) References- submit a minimum of three previous or existing clients with names, phone numbers, and types of projects (3) PRICE -- provide hourly rates, standard cost breakdown for related jobs, and cost for categories of rush jobs. Up to five (5) indefinate-delivery -- indefinite-quantity contracts will be awarded, each with a base year and two one year renewal options. Awards will be on an "all or none basis, i.e., vendors should be capable of providing all services required. Each contract will have a guaranteed minimum of $2,500. Payment by Government Purchase Card (VISA) is authorized. This solicitation document and incorporated provisions and clauses are those in effect through FAC 97-10. The provisions at 52.212-1, Instructions to Offerors -- Commercial Items; 52.212-3, Offeror Representations and Certifications Commercial items; 52.212-4, Contract Terms and Conditions -- Commercial Items; 52.212-5, Contract Terms and Conditions Required to Implement Statutes on Executive Orders -- Commercial Items, 52.216-18, Ordering; 52.216-19, Order Limitations, 52.216-22, Indefinite Quantity; 52.216-27; Single or Multiple Awards; 52.217-5, Evaluation of Options; 52.217-8, Option to Extend Services; 52.217-9, Option to Extend the Term of Contract; 52.219-6 Notice Of Total Small Business Set- Aside; 52.232-18, Availability of funds. Include one completed copy of 52.212-3, Offeror Representation and Certifications Commercial Items and 52.219-1, Small Business Program Representations with offer. Proposals should address all evaluation factors, pricing and include a statement addressing acceptability of VISA Payment. All requirements listed above are mandatory. The Government will award a contract to the responsible offeror(s) that are the best value considering technical capability, past performance and price. Award may be made without holding discussions after receipt of offers. Proposals are limited to 20 pages. Offers are due by mail or facsmile No Later Than Close of Business, 3:30 p.m. (EST), Tuesday March 30, 1999. Submit responses to GSA/FTS/OIS, Room 5060, 7th & D Streets, S.W., Washington, DC 20407, ATTN: Howard B. Parker Jr. RE:GSA-TIB99010. For information, contact Howard B. Parker Jr. at 202-401-7139. See numbered Note 1. Posted 03/09/99 (D-SN306405). (0068)

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