Health Care Financing Administration 7500 Security Blvd., Baltimore, MD. 21244-1850

99 -- MEDICARE PREVENTIVE SERVICES AWARENESS CAMPAIGN" POC Renee A. Wallace, Contract Specialist, 410-786-5128 The Health Care Financing Administration (HCFA) intends to award under Simplified Acquisition Procedures, a fixed price award, on a sole source basis to WQED-TV, 4801 Fifth Avenue, Pittsburgh, PA 15213. This award will promote specific segments of the Living Well Series as well as HCFA produced television spots about preventive services. This is a continuation of an effort originally begun by the contractor in 1998. The contractor continues to work with the Living Well Series airing on PBS. This is the country's first community-owned public television station that has become a production center of national programs for the Public Broadcasting Service. The contractor has experience in national in national programs for the Public Broadcasting Service. The contractor has experience in national outreach programs, such as Project Literacy USA (PLUS). They have administered promotion and outreach programs for the top 10 PBS markets. The contractor is uniquely qualified to provide maximum exposure and the capability to mount a national campaign to reach key at-risk populations. The vendor will work with TV stations and major newspapers including minority publications to promote specific segments of the Living Well Series about preventive services. The vendor will also work with area coalitions and organizations to promote up and coming health events and clinics targeting Medicare covered preventive services. Promotional efforts will be concentrated on the following cities: New York, Los Angeles, Chicago, Philadelphia, San Francisco, Boston, Baltimore/Washington, Detroit, Miami, Tampa, Dallas, Seattle, St.Louis, Atlanta, and Denver. Stations in the 15 selected cities will: Carry the Living Well Series; Place advertising in local specialty press targeting seniors, African-American and Hispanics; Mail press kits to local media and follow up with reporters/editors/talk show hots; Provide documentation of demographics involved (viewers, publication readers, participants); Be encouraged to expand efforts to include supporting local events, hosting a screening of Living Well episode). Stations in the top 5 designated cities (New York, Los angles, Chicago, Philadelphia, Atlanta will: Complete the tasks listed above; become involved with local mammogram screening events and other appropriate activities; Target speciality press ads to highlight events/activities and tag with series broadcast information, Promote events/series via ongoing station activities such as program guide story, topic local public affairs shoe, flyers/posters etc. A copy all promotional materials should sent to HCFA no later than 20 days prior to use. A schedule of all programming and ad dates will be sent to HCFA within 10 working days after air date. A list of all partnering organizations/coalitions will be provided to HCFA at least 10 working days prior to event. All responsible sources may submit capability statements for consideration to the Agency at the above address. See Numbered Note 22 Posted 03/24/99 (I-SN312199). (0083)

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