NASA Procurement Office, Code DAOO, Stennis Space Center (SSC), MS 39529-6000

B -- ECONOMIC FEASIBILITY STUDY FOR VISITOR'S CENTER SOL NAS13-SSC-O-99-3 DUE 042399 POC Linda C. Freeman, Contract Specialist, Phone (228)688-1641, Fax (228)688-1141, Email linda.carr-freeman@ssc.nasa.gov -- Linda C. Freeman, Contract Specialist, Phone (228)688-1641, Fax (228)688-1141, Email linda.carr-freeman@ssc.nasa.gov WEB: Click here for the latest information about this notice, http://nais.nasa.gov/EPS/SSC/date.html#NAS13-SSC-O-99-3. E-MAIL: Linda C. Freeman, linda.carr-freeman@ssc.nasa.gov. This notice is a combined synopsis/solicitation for commercial items prepared in accordance with the format in FAR Subpart 12.6, as supplemented with additional information included in this notice. This announcement constitutes the only solicitation; quotes are being requested and a written solicitation will not be issued. This procurement is being conducted under the Simplified Acquisition Procedures (SAP). SPECIFICATIONS: The contractor shall provide all resources necessary to develop an Economic Feasibility Study to analyze the potential for raising funds (under a non-profit Mississippi Foundation), constructing, and operating a new expanded NASA/SSC Visitors Center in a location selected for its potential to attract a maximum number of visitors. The study should help NASA improve and refine its existing vision statement, and shall include the following elements: 1. Collect and analyze pertinent data from targeted sample of museums including all other NASA museums (particularly Johnson Space Center and Kennedy Space Center) and the National Museum or Naval Aviation in Pensacola, Florida; 2. Using traffic count data collected along I-10 and other demographic studies of potential market, analyze and extrapolate to predict daily and seasonal fluctuations in visitor count. Assess importance of traffic count and other demographic data in relation to overall visitor count. Consider other factors such as advertising and alliances with tourist and tour organizations. Identify and summarize efforts of other commercial and public programs in the general area (50-mile radius). Forecast annual visitor count, which could be used to justify design, size, and the type and cost of facility deemed necessary. Recommend short term and long range marketing strategies to increase number of visitors and generate funds. 3. Analysis of Income: Include a study of admission fees and strategy such as the use of bundled fees as opposed to separate fees for tours, exhibits, parking, etc. Using major elements of complex (as identified in vision statement below) as a baseline project income generated by fees, other revenue generating opportunities and investments. Propose a plan to develop and maintain public and private support and funds, sponsored grants from local, state and federal sources; foundation grants; corporate support; and planned giving support. Suggest types of exhibits and address feasibility of large format theater. VISION STATEMENT Stennis Aerospace and Education Center is a dynamic, ever-changing environment that engages and educates the public about AMERICA'S SPACE PROGRAM. This national museum is a place where people are inspired by the fascinating STORY OF EXPLORATION AND DISCOVERY through ever-changing exhibits, activities and presentations. MISSION STATEMENT 7 The continuously evolving museum will operate as a self-supporting entity and be strategically located to attract and captivate the optimum number of people of all ages and walks of life. 7 Using innovative techniques, the museum will tell a fascinating story of scientific research of space, oceans and Earth with an emphasis on Stennis Space Center's unique national leadership roles in rocket propulsion testing and remote sensing commercialization. 7 The museum will advance the general welfare and support of America's space program and show the relevance and practical use of science here on Earth. 7 The museum will illustrate commercial opportunities and new career fields based on space-generated products and technologies that enhance U.S. economic competitiveness. 7 The full support of the Mississippi and Louisiana communities will be enlisted to ensure their sense of ownership and participation in the project. 7 The best interest of NASA, other Stennis Space Center federal and state agencies and local communities will be at the heart of all decisions and activities sponsored by the museum. 7 The immersive exhibitry and educational experience will honor the accomplishments of the past and will inspire a new generation of explorers and pioneers. MAJOR ELEMENTS OF COMPLEX 7 Large Format Theater and Auditorium 7 Museum showcasing the space program with emphasis on Stennis Space Center's roles 7 Edutainment Complex with motion simulators, interactive exhibits, etc. 7 Environmental Awareness Areas 7 Space-oriented Children's Camps 7 Museum Gift Shop 7 Restaurant 7 Community Meeting Facilities 4. Analysis of Expenditures: Using major elements of complex as identified in the attached "Vision Statement," analyze expenditures associated with constructing and operating these elements as well as overhead, G&A and other direct costs. Include capital costs and annual operating costs. Capital Campaign Fund-Raising Potential: Review the potential for raising funds necessary to plan, design and construct a museum. Include step-by-step plans for development of the capital campaign budget based upon interviews with the various constituents to be associated with the museum. Include proposals for a design development feasibility study identifying qualified national and Mississippiarchitectural firms for a master plan. 5. Recommendations -- Summarize conclusions and recommendations based on the above. PROPOSALS SHALL CONTAIN THE FOLLOWING INFORMATION: 1. As a minimum, address each element of the Specifications. Recommendations based on past experience with similar projects may also be submitted. 2. A completed model contract document including prices, and representations and certifications, 3. Supporting information for prices such as commercial price lists, references with points of contact on similar efforts, number of trips, job classification of traveler, and destinations for each proposed trip. (NOTE: If more than one trip is required, each trip may be split in to sub-line items to accommodate billing per trip.) 4. A list of company technical and contractual point(s) of contact with phone and FAX numbers The provisions and clauses in the RFQ are those in effect through FAC 97-11. The SIC code and the small business size standard for this procurement are 8748 and $5M, respectively. The quoter shall state in their quotation their size status for this procurement. All qualified responsible business sources may submit a quotation which shall be considered by the agency. Delivery to Attn: Linda Carr Freeman, Mail Code: DA00, Bldg. 1100 is required within 42(offeror may propose an alternate delivery schedule) days ARO. Delivery shall be FOB Destination. The DPAS rating for this procurement is DO-C9. Quotations for the items(s) described above may be mailed or faxed to the identified point of contact [or bid distribution office, by the date/time specified and include, solicitation number, FOB destination to this Center, proposed delivery schedule, discount/payment terms, warranty duration (if applicable), taxpayer identification number (TIN), identification of any special commercial terms, and be signed by an authorized company representative. Quoters are encouraged to use the Standard Form 1449, Solicitation/Contract/Order for Commercial Items form found at URL: http://procure.arc.nasa.gov/Acq/Forms/Index.html to submit a quotation. Quoters shall provide the information required by FAR 52.212-1. If the end product(s) quoted is other than domestic end product(s) as defined in the clause entitled "Buy American Act -- Supplies," the quoter shall so state and shall list the country of origin. The Representations and Certifications required by FAR 52.2l2-3 may be obtained via the internet at URL: http://ec.msfc.nasa.gov/msfc/pub/reps_certs/sats/ FAR 52.212-4 is applicable. FAR 52.212-5 is applicable and the following identified clauses are incorporated by reference. FAR 52.222-21, Prohibition of Segregated Facilities (Feb 1999) FAR 52.222-26, Equal Opportunity (E.O. 11246) FAR 52.222-35, Affirmative Action for Disabled Veterans and Veterans of the Vietnam Era (38 U.S.C. 4212) FAR 52.222-36, Affirmative Action for Workers with Disabilities (29 U.S.C. 793) FAR 52.222-37, Employment Reports on Disabled Veterans and Vetrans of the Vietnam Era (38 U.S.C. 4212) Questions regarding this acquisition must be submitted in writing no later than April 13, 1999. Quotations are due by 3:00 PM Central DST, April 23, 1999 to the address specified above and to the attention of the Bid Depository. NOTE: Technical approach and Relevant Experience and Past Performance are considered critical to the success of this project and will be evaluated as more important than price. A Delivery Schedule which exceeds the required date is desirable, however, consideration will be given the reasonableness of any proposed schedule. DELIVERABLES: ITEM NO. 1, Economic Feasibility Study Final Report ITEM NO. 2, Travel Award will be based upon overall best value to the Government, with consideration given to the factors of proposed technical merits, price and past performance; other critical requirements (i.e., delivery) if so stated in the RFQ will also be considered. Unless otherwise stated in the solicitation, for selection purposes, technical, price and past performance are essentially equal in importance. It is critical that offerors provide adequate detail to allow evaluation of their offer (see FAR 52.212-1(b). Quoters must provide copies of the provision at 52.212-3, Offeror Representation and Certifications -- Commercial Items with their quote. See above for where to obtain copies of the form via the Internet. An ombudsman has been appointed -- See Internet Note "B". It is the quoter's responsibility to monitor this site for the release of amendments (if any). Potential quoters will be responsible for downloading their own copy of this combination synopsis/solicitation and amendments (if any). Posted 04/02/99 (D-SN315840). (0092)

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