Health Care Financing Administration 7500 Security Blvd., Baltimore, MD. 21244-1850

R -- SOCIAL MARKETING AND COMMUNICATIONS SUPPORT SERVICES SOL HCFA-99-011/DAH DUE 052499 POC Debra A. Hoffman, Contract Specialist, (410) 786-0517; Mary Jones, Contracting Officer, (410) 786-5163 The Health Care Financing Administration (HCFA) has a requirement for social marketing and communications support services for all activities associated with the Medicare, Medicaid, Children's Health Insurance program (CHIP), and HIPAA. The requirement is for a contractor who is experienced in providing a full-range of activities associated with researching, developing, producing, delivering, and evaluating program and health-related materials for national campaigns and initiatives that must be coordinated with both internal and external stakeholders at a national, regional, state, and local level. These activities include: (1) conducting formative research -- both qualitative and quantitative -- to document program requirements, segment HCFA's audiences into homogeneous groups, collect consumer-based data, and to develop, test, and refine program and health-related messages for targeted HCFA audiences; (2) developing and delivering major public relations campaigns for a wide range of audience sizes and types (i.e., from national to local levels, from the general population to specific target populations) that would include, but are not limited to, print media (e.g., newspapers, magazines, bulletins), broadcast media (e.g., TV and radio programs, commercials, and public service announcements), mass transit advertising, Internet web pages, press kits, direct mail, and interpersonal community outreach; (3) developing and applying rigorous quantitative measures to track and evaluate the effectiveness of all national program and health-based outreach activities (many of which may occur simultaneously) that will be performed or authorized by HCFA; (4) working with HCFA to write and publish journal articles associated with its program and health-based social marketing and communications activities; (5) planning, coordinating, and conducting seminars, workshops, and other oral presentations before various HCFA components, Departmental and Congressional staff, and advocacy organizations on topics associated with HCFA's program and health-based social marketing and communication activities. The social marketing and communication activities will include work related to all populations served by HCFA with a special emphasis on the aged and disabled and populations who may have information access issues (e.g., language barriers). The Government intends to award a single task order contract for a 12-month base period plus four (4) 12-month option periods. The base contract will have fixed-price, time and materials, and cost-reimbursement pricing mechanisms available to allow for each Task Order to be negotiated as appropriate. This procurement will be a full and open competition. The applicable SIC code for this procurement is 7311 with a small business size standard not to exceed $5 million. Interested parties should send their requests to be included on the bidder's list to the address listed above or fax their requests to (410) 786-9088. Telephone requests for the RFP will not be accepted. The solicitation will be available on or about April 19, 1999. Procurement questions can be directed to Debra Hoffman, Contract specialist, at (410) 786-0517. All responsible sources may submit a proposal, which shall be considered by the agency. Posted 04/05/99 (I-SN316234). (0095)

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